WSB 750 & 95.5 - breakdown?

[FLjack2]

Does anyone know the breakdown of the numbers of the simulcast?

I know before adding the FM, WSB's numbers were significantly down. I would love to see a ratings breakdown for each station.

Does Arbitron do that?

 

[littlejohn]

Arbitron has the raw numbers for each - they're individually encoded.

 

[davideduardo]

Arbitron has the raw numbers for each - they're individually encoded.

But a station would have to pay a significant processing charge to do a full rerun of a book with each station listed separately.

 

[RoddyFreeman]

WSB says Arbitron doesn't give them the numbers.

I would think the numbers are available for a price, and David Eduardo seems to be saying that's the case. I would think the station would need to know the answer to this question.

In Portland, OR, news/talk KXL-AM started simulcasting on FM about 2 months ago. Then this week, they put sports on the AM signal, saying the KXL audience had moved to FM. How do they know that's the case?

 

[gregg75]

There's a chance WSB might do the same thing. But, I'd guess a year from now at the
earliest.

 

[BarryATL]

The 95.5 signal does not have full coverage over the metro. In Portland, the KXL-FM signal that is a full blown class C located in the city limits of Portland. Unless they move WSB-AM signal to 98.5, it will continue to be a simulcast.

 

[InSearchOfGear]

The 95.5 signal does not have full coverage over the metro. In Portland, the KXL-FM signal that is a full blown class C located in the city limits of Portland. Unless they move WSB-AM signal to 98.5, it will continue to be a simulcast.

There's an app in to move them to the antenna farm as a C-1 directional.

 

[RoddyFreeman]

The 95.5 signal does not have full coverage over the metro. In Portland, the KXL-FM signal that is a full blown class C located in the city limits of Portland. Unless they move WSB-AM signal to 98.5, it will continue to be a simulcast.

There's an app in to move them to the antenna farm as a C-1 directional.

The FCC is holding that up because of cross-ownership rules since Cox also owns the AJC. I personally think that's ridiculous. The rule was originally intended to prevent a company from monopolizing opinion, but with all the media choices today, that shouldn't be an issue.

 

[BarryATL]

The 95.5 signal does not have full coverage over the metro. In Portland, the KXL-FM signal that is a full blown class C located in the city limits of Portland. Unless they move WSB-AM signal to 98.5, it will continue to be a simulcast.

There's an app in to move them to the antenna farm as a C-1 directional.

That app could be approved next year or years from now. Even with the move, the signal will not be a power house signal. I am not sure it would be enough to do away with the AM 750 signal.

 

[InSearchOfGear]

The 95.5 signal does not have full coverage over the metro. In Portland, the KXL-FM signal that is a full blown class C located in the city limits of Portland. Unless they move WSB-AM signal to 98.5, it will continue to be a simulcast.

There's an app in to move them to the antenna farm as a C-1 directional.

That app could be approved next year or years from now. Even with the move, the signal will not be a power house signal. I am not sure it would be enough to do away with the AM 750 signal.

The nulls in the pattern are actually not that big a deal. They'll pretty much have parity with everyone else. If the audience migrates to the FM, sports or, perish the thought, ALL NEWS would be a great option for 750.