My guess is that Cox leased the land to the shopping center on a long-term, 99-year-type lease. The term and terms of the lease probably were dependent on who shelled out the money to update the ground system and connect it to the buildings.So how is it that WSB-AM's transmitter site is surrounded by a shopping center? Cox (or an earlier owner) used to own all of that land and sold it, boxing in the tower?