jal41 said:
This is from reading (I wasn't born until '82)...that WSB-FM flipped around the time WSB-TV switched from NBC to ABC...the time could be off.
WSB-AM did not go news/talk until 1991. I remember reading Elmo Ellis wanted WSB-AM to go to split musical format (country at night) around that time (1980). He was let go (or resigned...I don't know) shortly thereafter.
The format you are describing sounds about like B98.5 now...harder edged then other stations of its type...although with fewer newer songs.
I don't know what to take in shock...WSB-AM playing disco or actually playing currents (at the time). Amazing what changes in 27 years.
That would be about right...WSB-TV and WXIA swapped networks in 1980. Worked out great for WXIA as they dumped ABC on the way down and picked up NBC on the way up (at the time).
The 80s were really a "lost decade" for WSB-AM. They had the Braves (not a big draw in the 80s) and UGA, plus some other sports, but I don't remember any specific music from that decade. Talk was still the province of tiny stations with local shows; 680 WRNG (Ring Radio, Atlanta's #1 talk station at the time) had flipped
from talk to all-news WCNN in the early 80s. I'm guessing that Boortz moved to WGST when WRNG flipped, probably to mix things up since WGST had been all-news since the mid-70s (and at the time all-news was a new, novel format). WGST's flip was probably shortly after Meredith bought WGST from Ga. Tech in 1974, but certainly by the later 70s (at least by 1977).
I don't think Elmo Ellis was ever let go. I think he retired at Cox Radio...although he might have been parked in a figurehead/pasture position. To hear Boortz tell it, Ellis was at the top of his game until the 80s, when he had problems continuing to change with the times (despite having done so so well before). WSB was more or less full service through the 80s, plus sports and occasional musical forays, and a morning show (The Morning Merry-Go-Round) which was popular with older listeners who wouldn't put up with the hijinks and occasional crudity (tame by today's standards) of the Ross & Wilsons, Gary McKees, and Mark McCains on the FM dial. IIRC the MMGR would spin the occasional record, but the show was a lot more news, traffic, and topic-oriented than the FM shows. Of course, the MMGR eventually succumbed as their listeners either died, quit listening to radio, or switched to FM.
WQXI was also experimenting with different musical formats at the same time, also trying to stay relevant when all of their listeners had jumped to sister station 94Q and the rest of the FM dial.