Considering the notoriety of Osama's death, they practically don't need a "commercial" of any sort to sell papers -- in the Tampa Bay area, both the St. Pete Times and the Tampa Tribune, as well a the Wall Street Journal and the New York papers, were sold out everywhere; only USA Today had copies available, and that's because they went to press before Osama's death was announced. Unless you were lucky, the only way you could get a paper is if you subscribed to it.