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WSB Weekend Infomercials

R

RoddyFreeman

While I was somewhat disappointed when WSB started airing infomercials on weekends, I thought they did it in a smart way. They only accept shows of interest to their audience such as finance, and they run their news, traffic reports, imaging and spots in the shows. I thought maybe non-radio people might not notice they're paid hours.

On Friday night, an out-of-town friend called and said he was listening to WSB on his Amazon Echo to hear about the shooting. He asked, "When did WSB become such a bad station?" He added, "I listened in the 7 o'clock hour, and they ran a brokered show so I stayed tuned past 8 thinking they'd be covering the shooting. But after the news, they played another brokered show."

This friend is a long-time radio hobbyist, and he sure noticed. Not sure about the average listener. The infomercials haven't hurt WSB's ratings, though.
 
RoddyFreeman said:
. The infomercials haven't hurt WSB's ratings, though.
Click to expand...

Do Saturday and Sunday Nights have very much revenue in Atlanta except for paid stuff?

IMHO: the greatest "risk" to WSB running weekend infomercials is folks who happen to be listening Sunday Night finding another station and not changing the station quickly Monday morning and their PPM unit "picks up" the other station for a little bit.
 
secondchoice said:
Do Saturday and Sunday Nights have very much revenue in Atlanta except for paid stuff?

IMHO: the greatest "risk" to WSB running weekend infomercials is folks who happen to be listening Sunday Night finding another station and not changing the station quickly Monday morning and their PPM unit "picks up" the other station for a little bit.
Click to expand...

There also are a lot of those shows on Saturday and Sunday during the day.

Wasn't Shelley Wynter normally on Saturdays at 8PM? I noticed he was on Friday night in place of Mark Arum.
 
The other stations run infomercials too. Particularly real estate and financial shows. It is more lucrative than a barter talk show.
 
Shelley Wynter is now on weekend evenings Sat. & Sun. nights 9PM-12AM (12 Midnight) on 95.5 WSB. His show is called The Show with Shelley Wynter. It's co-hosted by Shelley, along with Malani Kai, Crystal Wheeler AKA "DJ Crystal", and Scotty B.
 
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