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wsba Changes in Lineup
- Thread starter isnore99
- Start date
What was lackluster midday material is now destined for the bottom of the pile.
If anything, they should've gone back to doing local talk again.
A horrible decision, but purely money motivated, as is everything Cumulus.
If anything, they should've gone back to doing local talk again.
A horrible decision, but purely money motivated, as is everything Cumulus.
J
jhguthlac
Guest
It sounds like the network has done to WSBA what they tried to do to WDEL a few years ago. Take Levin or you lose these shows.
But Beck is no gret loss. His radio days are over.
But Beck is no gret loss. His radio days are over.
The syndicated programming is all the same.....right wing, further right wing....ultra right wing....the same stuff that airs on WHP all day.
WSBA's morning show is local, however, it (and this is my personal opinion from having worked almost 40 years in MAJOR market radio) is boring and somewhat beneath the level of Central Pennsylvania's market rank. Any discussion about adding a local show in another weekday daypart is NEVER GONNA HAPPEN!! The cost would be prohibitive based on what 910 is billing. PSA's are all over the place on this once great facility.
WHP is live in AM/PM Drive with some fairly decent talent that has deep roots in Central Pa (mornings) and a bombastic PM Drive presentation that is very local oriented...NO NEW TAXES, TEACHERS UNIONS SUCK, ETC.
Bottom line ///TALK RADIO in the Mid-State is simply going absolutely nowhere!
WSBA's morning show is local, however, it (and this is my personal opinion from having worked almost 40 years in MAJOR market radio) is boring and somewhat beneath the level of Central Pennsylvania's market rank. Any discussion about adding a local show in another weekday daypart is NEVER GONNA HAPPEN!! The cost would be prohibitive based on what 910 is billing. PSA's are all over the place on this once great facility.
WHP is live in AM/PM Drive with some fairly decent talent that has deep roots in Central Pa (mornings) and a bombastic PM Drive presentation that is very local oriented...NO NEW TAXES, TEACHERS UNIONS SUCK, ETC.
Bottom line ///TALK RADIO in the Mid-State is simply going absolutely nowhere!
jhguthlac said:It sounds like the network has done to WSBA what they tried to do to WDEL a few years ago. Take Levin or you lose these shows.
But Beck is no gret loss. His radio days are over.
Beck's radio days are far from over. But he can be heard loud and proud in York on 580.
The change in lineup is very simple. Cumulus dropped shows owned by Clear Channel, or others, (I did not check ownership of each of the dropped shows,) and put in shows they syndicate themselves. Cumulus owns the shows and the stations. How hard is that to figure out. Clear Channel did the same thing in the past on many of the stations they own.
Limbaugh is probably the only show that makes them any money and has reasonable ratings, so why put in a light weight show against Limbaugh and give the whole audience to WHP? As long as Clear Channel allows WSBA to have Limbaugh, they will continue to run it.
Limbaugh is probably the only show that makes them any money and has reasonable ratings, so why put in a light weight show against Limbaugh and give the whole audience to WHP? As long as Clear Channel allows WSBA to have Limbaugh, they will continue to run it.
I also got a good chuckle with the comment about Beck's radio days are over.Seltzer said:jhguthlac said:It sounds like the network has done to WSBA what they tried to do to WDEL a few years ago. Take Levin or you lose these shows.
But Beck is no gret loss. His radio days are over.
Beck's radio days are far from over. But he can be heard loud and proud in York on 580.
pdgreatness said:The change in lineup is very simple. Cumulus dropped shows owned by Clear Channel, or others, (I did not check ownership of each of the dropped shows,) and put in shows they syndicate themselves. Cumulus owns the shows and the stations. How hard is that to figure out. Clear Channel did the same thing in the past on many of the stations they own.
Limbaugh is probably the only show that makes them any money and has reasonable ratings, so why put in a light weight show against Limbaugh and give the whole audience to WHP? As long as Clear Channel allows WSBA to have Limbaugh, they will continue to run it.
Yeah actually now would be a great time to yank Rush from SBA, If I were CC, this would probably put the talk format on 910 to death. Cumulus may continue to use it as carriage for its shows. But as far as a ratings factor in York..that would do it.
While WSBA's morning show is an affront to the sensibilities of anyone who believes talk radio should be, at the very least, interesting, I think the moves were made in a sincere effort to <i>differentiate</i> the station from the far superior and more powerful WHP, rather than a corporately-mandated maneuver.
For a while there, Glenn Beck seemed like a sinking ship, losing affiliates in markets great and small, and abandoning the comedy that made the program one of the best I have ever heard in my life. He's since gotten back to it, but I fear it may be too late. Michael Savage is a singular voice in the talk radio morass, but it's easy to see how older audiences (such as the ones that dominate York) can easily get burned out by him and his seemingly endless nostalgic monologues about life as a child in Brooklyn.
If WSBA thinks that Mike Huckabee could be a winner, owing to his Chick-Fil-A episode from last month, they are truly smoking some top-shelf crack. Because Huckabee wasn't even interesting enough to qualify for the usual 15 minutes of fame, and I wager that he still isn't.
Mark Levin, on the other hand, is fantastic. He is superior to Sean Hannity by every conceivable measure, but WHP draws killer numbers for Hannity and Savage both, so there's simply no daypart for him in Harrisburg.
For a while there, Glenn Beck seemed like a sinking ship, losing affiliates in markets great and small, and abandoning the comedy that made the program one of the best I have ever heard in my life. He's since gotten back to it, but I fear it may be too late. Michael Savage is a singular voice in the talk radio morass, but it's easy to see how older audiences (such as the ones that dominate York) can easily get burned out by him and his seemingly endless nostalgic monologues about life as a child in Brooklyn.
If WSBA thinks that Mike Huckabee could be a winner, owing to his Chick-Fil-A episode from last month, they are truly smoking some top-shelf crack. Because Huckabee wasn't even interesting enough to qualify for the usual 15 minutes of fame, and I wager that he still isn't.
Mark Levin, on the other hand, is fantastic. He is superior to Sean Hannity by every conceivable measure, but WHP draws killer numbers for Hannity and Savage both, so there's simply no daypart for him in Harrisburg.
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