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WSBB-FM Application to move to midtown approved by FCC

You would think it would make a great site. Guess the bankers didn't want to hassle with communications tenants.

There are amateur radio repeaters at the top of the tower, however they are under the copper roof rather than on the spire supposedly because building management didn't want it to look like all the other tallest structures in a given area.

This less-than-optimal placement has caused significant issues for the HAM operators using that site.
 
Yesterday the FCC approved Cox's application to move WSBB-FM 95.5 to the WSB-FM site. It will operate with 100KW with a directional null toward Rome GA area to protect 95.7 licensed to Trion, GA and a very slight null off to the southwest to protect 95.3 at West Point, GA. A station at Anniston, AL on 95.5 will be moving to 95.3 to accommodate WSBB-FM. The application was filed in 2006 but had been on hold at the FCC until the FCC recently did away with the cross-ownership newspaper-radio-TV policy which prevented any radio stations owned by Cox, other than WSB-FM and WSB(AM), which were grandfathered, to provide 100% coverage of the city of Atlanta, where the Atlanta Journal Constitution is published. Moving WSBB-FM transmitter to midtown Atlanta will now give News Talk WSB full market FM primary coverage. This will be the second transmitter site move for one of Cox's FM stations. Just recently, WALR recently moved to a shorter tower at the Douglas/Carroll County line to maintain its 100KW power.

At lunchtime, I was driving in the Lilburn/Lawrenceville area. The WALR signal is certainly quite listenable on a car radio, but it has some holes around there.
 
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