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WSBE changes call letters to WPVD

So when I turned on WSBE this morning, something caught me by surprise. When I saw the station ID, it said WPVD-TV. I had no idea of this. Did anybody else know about this? It would make sense if it just happened today, since it is the first of the month. *rabbit rabbit*
 
So when I turned on WSBE this morning, something caught me by surprise. When I saw the station ID, it said WPVD-TV. I had no idea of this. Did anybody else know about this? It would make sense if it just happened today, since it is the first of the month. *rabbit rabbit*
Ocean State Media (the group that owns WSBE/WPVD) changed the callsign today, I think to match with their sister radio stations WPVD/1290 AM and WPVD-FM/103.7 FM.
 
The new call letters also avoid confusion with WSBK-TV.
If the two stations coexisted with those calls for 59 years, I'm pretty sure there wasn't any real-world confusion. Especially since neither one has branded with its call letters in the last decade, if not longer.

(This gets to one of my little Wikipedia annoyances - whoever decided that any article with callsigns in it has to include a "not to be confused with WXXX" where one letter is transposed.)
 
(This gets to one of my little Wikipedia annoyances - whoever decided that any article with callsigns in it has to include a "not to be confused with WXXX" where one letter is transposed.)
Someone from Jordan's Furniture? 😜
 
It would actually appear that the call letter change may not be official yet. I saw a promo on there from 2023 that still said WSBE, and also the Comcast guide still lists it as WSBE, and I think the PSIP does too. It’s only at the top of the hour that it’s changed.
 
It would actually appear that the call letter change may not be official yet. I saw a promo on there from 2023 that still said WSBE, and also the Comcast guide still lists it as WSBE, and I think the PSIP does too. It’s only at the top of the hour that it’s changed.
That would mean it *IS* official and no one cares (just TOH Legal ID).
 
That would mean it *IS* official and no one cares (just TOH Legal ID).
The TOH legal ID is all that matters. Aside from that, a station can market itself as anything it wants to (though I have to think there could a problem if they used the call letters of another existing local station).

WBQC-LD Cincinnati long marketed itself as "WKRP-TV" for obvious reasons. And to get really technical about it, LPTVs often use the "-TV" suffix along with their LPTV call letters for marketing purposes, chopping off the "-LD" or "-CD" legal suffix and using "-TV" instead. As long as they give the true LPTV call sign at TOH, AFAIK they are able to do so. LPFMs often do likewise, using the "-FM" suffix.
 


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