J
JJSPC
Guest
Will Infinity ever give up on this station and try something else? What a shame to be at the bottom of the ratings with such a monster signal.
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11south
Guest
> Will Infinity ever give up on this station and try something
> else? What a shame to be at the bottom of the ratings with
> such a monster signal.
>
How about Imus in the morning and oldies the rest of the day? Lot of money in the 45-64 demo, with fewer stations competing for the money. Cross promote with WBBM, maybe have them supply the hourly news. Kind of a full service oldies station...could theoretically do some sports play by play (White Sox-western suburbs could actually hear the game). Kind of like the full service AC station was doing back in the 60's/70's.
Might be nuts, but my guess is that it would do better financially than it does now.
I know WRLL isn't tearing the market up, but 50kw at 670 is such a better delivery system. Nighttime coverage would also be valuable as it is something different over 38 states as compared to Art Bell, or ESPN every other stop on the dial.
> else? What a shame to be at the bottom of the ratings with
> such a monster signal.
>
How about Imus in the morning and oldies the rest of the day? Lot of money in the 45-64 demo, with fewer stations competing for the money. Cross promote with WBBM, maybe have them supply the hourly news. Kind of a full service oldies station...could theoretically do some sports play by play (White Sox-western suburbs could actually hear the game). Kind of like the full service AC station was doing back in the 60's/70's.
Might be nuts, but my guess is that it would do better financially than it does now.
I know WRLL isn't tearing the market up, but 50kw at 670 is such a better delivery system. Nighttime coverage would also be valuable as it is something different over 38 states as compared to Art Bell, or ESPN every other stop on the dial.
M
mario
Guest
Actually the SCORE does pretty well financially, and the station has never been sold to advertisers using rating points, but by using the sports concept and listener loyalty which is pretty high. Many WSCR advertisers are happy.
Traditionally the posters on this board feel that if a station's ratings are comparatively low in the 12+ category, the station isn't doing well. Infinity could care less about the ratings if the bottom line is healthy.
Also, remember WSCR just signed a long term contract with the White Sox.
To really understand radio, you must realize that there is much more than ratings which makes a station successful to its corporate parents.
> Will Infinity ever give up on this station and try something
> else? What a shame to be at the bottom of the ratings with
> such a monster signal.
>
Traditionally the posters on this board feel that if a station's ratings are comparatively low in the 12+ category, the station isn't doing well. Infinity could care less about the ratings if the bottom line is healthy.
Also, remember WSCR just signed a long term contract with the White Sox.
To really understand radio, you must realize that there is much more than ratings which makes a station successful to its corporate parents.
> Will Infinity ever give up on this station and try something
> else? What a shame to be at the bottom of the ratings with
> such a monster signal.
>
> Actually the SCORE does pretty well financially, and the
> station has never been sold to advertisers using rating
> points, but by using the sports concept and listener loyalty
> which is pretty high. Many WSCR advertisers are happy.
Actually, in some key male demos, the staiton is well innside the top 10, and delivers a lifestyle as well... one which is very attractive among a fairly big range of advertisers.
> Traditionally the posters on this board feel that if a
> station's ratings are comparatively low in the 12+ category,
> the station isn't doing well. Infinity could care less
> about the ratings if the bottom line is healthy.
Sports stations often benefit form sports onl budgets, and even sports marketing dollars. For this reason, a station way out of the top 10 12+ can often be in the top 5 in billing.
WSCR is a high biller... nearly $20 million, and its move to sports kicked WBBM into the #2 biling position, so they made money tow ways.
> station has never been sold to advertisers using rating
> points, but by using the sports concept and listener loyalty
> which is pretty high. Many WSCR advertisers are happy.
Actually, in some key male demos, the staiton is well innside the top 10, and delivers a lifestyle as well... one which is very attractive among a fairly big range of advertisers.
> Traditionally the posters on this board feel that if a
> station's ratings are comparatively low in the 12+ category,
> the station isn't doing well. Infinity could care less
> about the ratings if the bottom line is healthy.
Sports stations often benefit form sports onl budgets, and even sports marketing dollars. For this reason, a station way out of the top 10 12+ can often be in the top 5 in billing.
WSCR is a high biller... nearly $20 million, and its move to sports kicked WBBM into the #2 biling position, so they made money tow ways.
> >
> How about Imus in the morning and oldies the rest of the
> day? Lot of money in the 45-64 demo, with fewer stations
> competing for the money. Cross promote with WBBM, maybe
> have them supply the hourly news. Kind of a full service
> oldies station...could theoretically do some sports play by
> play (White Sox-western suburbs could actually hear the
> game). Kind of like the full service AC station was doing
> back in the 60's/70's.
>
> Might be nuts, but my guess is that it would do better
> financially than it does now.
It is doing very well right now. Look at WFAN in NY... never higher than around 15th in NY, yet the 8th highest biller in the USA, and the 4th highest in NY.
>
> I know WRLL isn't tearing the market up, but 50kw at 670 is
> such a better delivery system. Nighttime coverage would
> also be valuable as it is something different over 38 states
> as compared to Art Bell, or ESPN every other stop on the
> dial.
Stations can not sell out of market coverage, as it is so sparsely distributed it can not be quantified. Relieble night coverage for 670 is limited to about a 500 mile radius of Chicago, in fact. That 38 state claim goes back to the 40s when there were no other stations on 670 in the nation. Generally, any significant out of market coverage is is that provided by groudwave in the daytime and in adjacent markets, not far away ones. Night listening is so light that what shows up is very small.
>
> How about Imus in the morning and oldies the rest of the
> day? Lot of money in the 45-64 demo, with fewer stations
> competing for the money. Cross promote with WBBM, maybe
> have them supply the hourly news. Kind of a full service
> oldies station...could theoretically do some sports play by
> play (White Sox-western suburbs could actually hear the
> game). Kind of like the full service AC station was doing
> back in the 60's/70's.
>
> Might be nuts, but my guess is that it would do better
> financially than it does now.
It is doing very well right now. Look at WFAN in NY... never higher than around 15th in NY, yet the 8th highest biller in the USA, and the 4th highest in NY.
>
> I know WRLL isn't tearing the market up, but 50kw at 670 is
> such a better delivery system. Nighttime coverage would
> also be valuable as it is something different over 38 states
> as compared to Art Bell, or ESPN every other stop on the
> dial.
Stations can not sell out of market coverage, as it is so sparsely distributed it can not be quantified. Relieble night coverage for 670 is limited to about a 500 mile radius of Chicago, in fact. That 38 state claim goes back to the 40s when there were no other stations on 670 in the nation. Generally, any significant out of market coverage is is that provided by groudwave in the daytime and in adjacent markets, not far away ones. Night listening is so light that what shows up is very small.
>
> WSCR is a high biller... nearly $20 million,
Miller Kaplan has them at about $14 million for 2004, good for 17th place in Chicago (about $4 million more that WMVP) and slightly more than what they billed as 'MAQ ($12-13).
Miller Kaplan has them at about $14 million for 2004, good for 17th place in Chicago (about $4 million more that WMVP) and slightly more than what they billed as 'MAQ ($12-13).
> > WSCR is a high biller... nearly $20 million,
>
> Miller Kaplan has them at about $14 million for 2004, good
> for 17th place in Chicago (about $4 million more that WMVP)
> and slightly more than what they billed as 'MAQ ($12-13).
BIA calculates $18 for 2004, based on investigation of the Miller Kaplan cluster revenues. I'd trust BIA more on individual stations than the MK numbers.
>
> Miller Kaplan has them at about $14 million for 2004, good
> for 17th place in Chicago (about $4 million more that WMVP)
> and slightly more than what they billed as 'MAQ ($12-13).
BIA calculates $18 for 2004, based on investigation of the Miller Kaplan cluster revenues. I'd trust BIA more on individual stations than the MK numbers.
Comparing WFAN in New York isn't fair. While the Fan does well in New York, it shows up in the books of Philadelphia and about a half dozen markets on the East Coast. Those numbers outside of New York sometimes blow away another station's local sports talker too.
The Score has a great signal, and I too think it's grossly underutilized, there is no way that Infinity will abandon it. Personally, I'm just sorry they relinquished the WMAQ calls. I have a lot of fond memories of WMAQ in the very short time I spent there.
The Score has a great signal, and I too think it's grossly underutilized, there is no way that Infinity will abandon it. Personally, I'm just sorry they relinquished the WMAQ calls. I have a lot of fond memories of WMAQ in the very short time I spent there.
> Comparing WFAN in New York isn't fair. While the Fan does
> well in New York, it shows up in the books of Philadelphia
> and about a half dozen markets on the East Coast. Those
> numbers outside of New York sometimes blow away another
> station's local sports talker too.
The only markets where WFAN does at all well outside the NY MSA are essentially all inside the TSA and are embedeed markets, like Nassau Suffolk.
Advertisers buy WFAN for the NY metro, not a few people they may add to the totals from Atlantic City or something.
An example: two LA stations are generally the #1 and #2 Hispanic stations in Riverside / San Bernardino. Howver, neither has ever billed a dime on the extra audience this adds. It's just not how radio works.
WSCR shows up in as many non-metro, non-emb4eded markets as WFAN. Niether makes mone off the fringe coverage. A 0.6 in Peoria or Rockford is as valueless as a 1 share in Hartford or a 0.3 in Atlantic City.
>
> The Score has a great signal, and I too think it's grossly
> underutilized, there is no way that Infinity will abandon
> it. Personally, I'm just sorry they relinquished the WMAQ
> calls. I have a lot of fond memories of WMAQ in the very
> short time I spent there.
Again, the great signal serves best to overcome the high noise levels in a metro area today. It is nearly valueless in getting revenues from outside the metro.
>
> well in New York, it shows up in the books of Philadelphia
> and about a half dozen markets on the East Coast. Those
> numbers outside of New York sometimes blow away another
> station's local sports talker too.
The only markets where WFAN does at all well outside the NY MSA are essentially all inside the TSA and are embedeed markets, like Nassau Suffolk.
Advertisers buy WFAN for the NY metro, not a few people they may add to the totals from Atlantic City or something.
An example: two LA stations are generally the #1 and #2 Hispanic stations in Riverside / San Bernardino. Howver, neither has ever billed a dime on the extra audience this adds. It's just not how radio works.
WSCR shows up in as many non-metro, non-emb4eded markets as WFAN. Niether makes mone off the fringe coverage. A 0.6 in Peoria or Rockford is as valueless as a 1 share in Hartford or a 0.3 in Atlantic City.
>
> The Score has a great signal, and I too think it's grossly
> underutilized, there is no way that Infinity will abandon
> it. Personally, I'm just sorry they relinquished the WMAQ
> calls. I have a lot of fond memories of WMAQ in the very
> short time I spent there.
Again, the great signal serves best to overcome the high noise levels in a metro area today. It is nearly valueless in getting revenues from outside the metro.
>
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