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WSDZ 1260 to Salem

I'd have to imagine this is headed to a conservative talk format, since the market is pretty much flooded with Christian talk/teaching stations. Any other insight?
 
I'm out of the market at the moment, but it appears that 1260 went live with conservative talk "1260 The Answer" a few days ago. The station's website indicates Salem has set up shop in an office building off I-270 in Sunset Hills.
 
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