NERW reports that Finger Lakes Radio Group is trading WSFW 1110AM for Calvary Chapel's W214BR 90.7FM. That's the Twin Falls, Idaho version, not the Calvary Chapel of the Finger Lakes (which also owns a lot of broadcast properties 'round these parts). Given FLRG's past actions, I'd assume they'll I.F. the translator up into the commercial band at the very least, and either relay WGVA 1240 on it...or maybe move it and augment one of their FM's.
There's an apparent disparity between the signals: WSFW is a daytimer with zero night power, but a killer signal during the day...Utica to Rochester...and W214BR is only 10 watts on a dicey frequency sandwiched between WBER and WSQG. But in this case I think this deal really puts the signals on equal footing. FLRG is known for smart use of FM translators to augment their AM stations, and their FM's, too. And while the "Finger Lakes Visitors Channel" was a shrewd and clever idea, I have to think it's damn hard for a daytime-only AM to survive in this economy (especially this far north, when you're off the air for half of drive time for half the year) but as part of the larger Calvary Chapel network that shouldn't be as much of a problem.
There's an apparent disparity between the signals: WSFW is a daytimer with zero night power, but a killer signal during the day...Utica to Rochester...and W214BR is only 10 watts on a dicey frequency sandwiched between WBER and WSQG. But in this case I think this deal really puts the signals on equal footing. FLRG is known for smart use of FM translators to augment their AM stations, and their FM's, too. And while the "Finger Lakes Visitors Channel" was a shrewd and clever idea, I have to think it's damn hard for a daytime-only AM to survive in this economy (especially this far north, when you're off the air for half of drive time for half the year) but as part of the larger Calvary Chapel network that shouldn't be as much of a problem.