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WSHE Hires Producer for New Seattle-Based Morning Show

G

Gregg.

Jay Styles has been named the WSHE morning show producer. His job will be to take a West Coast morning show (Brooke & Jubal) and make it into a Chicago morning show. It won't be easy.

B&J are very successful, #1 in Seattle and also heard on a Hot AC station in Portland OR. But they are on a Top 40 station and WSHE is Chicago's only AC station. (WLIT is now Hot AC, WRME 87.9 is a TV station serving as a radio station, playing Soft AC from the 70s, 80s and 90s.) And B&J start at 6am Pacific Time. That's 8am Chicago Time. So clearly, Styles' job will be to take yesterday's B&J show, remove the harder-edged Top 40 songs, substitute some AC songs and make it sound like it's live for Chicago, until 8am, when he can take their live show.

So what will happen the morning after the Oscars, the Emmy Awards, the Super Bowl, the Grammys? Will B&J come in at 4am just for Chicago? Will Chicago listeners have to wait till 8am to hear comments about the big story of the morning? On the morning after the Oscars, will Chicago listeners hear B&J talk about a funny cat video they saw on You Tube untll B&J are live at 8am?

Here's the Inside Radio story...

http://www.insideradio.com/people_moves/jay-styles/article_b16b6f82-9c7b-11e6-b845-bf8de82dced6.html
 
WREM may be a TV station, but it's tied with WSHE in the 6+. That means SHE isn't doing too good. Perhaps that AC presentation is what's hurting the ratings. That's why the local host became expendable.

I expect the syndicated version of B&J offers "work parts," which means you get the bits without the music. I expect they're professional enough to have things to talk about besides what's on TV, like the Oscars & Emmys. Those are crutch devices, not local unless you're talking about the World Series this weekend, and exceptions rather than the rule. The easy way to do it is have the local guy (Jay) handle all that local stuff. Somehow NPR has managed to localize Morning Edition for 35 years. This isn't something new.
 
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