Just a theory, but....
Star has gotten younger to chase Kiss and maybe protect against WAMO since they're right next to them on the dial. Kiss is down a little, so likely more Kiss listeners are spending time with Star, and Star's upper demos are going to WSHH....
WAMO is totally flat by the way. I think we have a pretty good idea now of the signal limitations. By the same token, if they could get a full-market signal or more translators they might pull some numbers (obviously the people who can hear them have stuck around).
Baseball was still good for 104.7 even as the season slipped away, the X had a good month, and LTJ's latest shuffling of airstaff hasn't moved the meter.
Star has gotten younger to chase Kiss and maybe protect against WAMO since they're right next to them on the dial. Kiss is down a little, so likely more Kiss listeners are spending time with Star, and Star's upper demos are going to WSHH....
WAMO is totally flat by the way. I think we have a pretty good idea now of the signal limitations. By the same token, if they could get a full-market signal or more translators they might pull some numbers (obviously the people who can hear them have stuck around).
Baseball was still good for 104.7 even as the season slipped away, the X had a good month, and LTJ's latest shuffling of airstaff hasn't moved the meter.