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wshh continues to clobber q92...?

C

california

Guest
any thoughts as to why wshh continues to crush their nearest competition? q92, star and some others continue to get ripped by renda...why?
 
Maybe because AC audiences want predicability . WSHH sounds similiar to WWRM in Tampa and WTVR in Richmond. Both have evolved from soft to upbeat AC without really any big changes that the audience would probably care about. Both those stations always beat their Hot AC competition consistently. All three carry Delilah and have "friendly" airstaff that 25-54 women are supposed to like. All three have built up a consistant image over time. Audiences know what to expect. All three have seemingly stayed live and local from morning drive until 7PM. It seems to work. (Q92 is struggling for an identity as far as I can tell. Sometimes they sound a lot like BOB.)

I'm ready to be talked down on all of this
 
I forgot to add: If you are a teen-ager grooving on alternative radio and relevant classic rock, WSHH is the station your mother listens to. It fills the same roll that WWSW and pre Clark Race KDKA filled when I was growing up in the Burg back in the crustatian 50's.
 
sounds logical.....can delilah really be that potent? she appears to prove that the vast wasteland 7 to midnite can, if done properly, be a numbers generator again. that used to be the big time for listening when i was a kid. tv, internet, ipods, mp3's, and other options have relegated nites to the trash bin. people tune in those radios before bed and wake up to them on the same station most of the time. hmmmm...maybe there is something to the power of delilah....(not sure how to spell her name) thanks....
 
The people who are "in love with love" (aka "personal dreamworld") listen to her pretty much. Seems to appeal to mostly the 20 to 70 year old women who are looking to acquire the "perfect romance", although I am sure maybe some lovestruck guys may tune in. Her show is almost like talking to your own personal shrink for free about problems with ones love life. Reminds me of Dr. Joyce Brothers. LOL

I listened ONE time when Delilah first hit the airwaves and that was enough for me. No thanks, i'll pass, but I did had a good laugh ;).

WSHH has one good thing that brings the listeners, Dan Dunlap, who has been around for years and has a good set of vocal pipes and personality.

Plus Cris Winter was from DVE, and a lot of women remember her from their younger days.
 
Haven't seen anything but 12+ numbers in a long time but historically WSHH's demos are much older than LTJ's no matter what WSHH tries to do about it (like put Cris on middays). LTJ may not be threatening them 12+ but I'm sure their 25-54's have gotten better since they became the Q, and they certainly seem to have hurt Star.

Again, just a gut feeling, but WSHH probably shares more listeners with KD than any other FM does.
 
Q92, with the computer voice after every song is cheap and tacky. The changes made this spring just made things worse instead of better.

At least WSHH is live, local and has a sense of comfort and is consistent while you are at work, running errands, etc.
 
I think Q92.9 really made a mistake. They sound like cookie cutter COX stations all over the south. I used to prefer them to WSHH before they fired the full-time staff. I rarely listen to them when I am in Pittsburgh because they sound just the 7 or 8 robojocked stations in Tampa.
 
Parttimer you are right--the strong numbers for WSHH was their Christmas numbers. The next book will show their fall. It's always like that.

Clangham--Dan Dunlap is one heck of a guy. <i>WSHH has one good thing that brings the listeners, Dan Dunlap, who has been around for years and has a good set of vocal pipes and personality.

Plus Cris Winter was from DVE, and a lot of women remember her from their younger days.</i>

But, I'll disagree with your assessment on Cris. She talks way too much and according to my girlfriend, who is 45 and listened to DVE for years, isn't as comforting as one would think. She wasn't a fan of hers on DVE, so maybe that's why she doesn't care for her on WSHH. When I listen, I hear her talking in circles and seems more pre-occupied with the "Me" factor than her audience. Plus, she uses every DJ cliche in the book.
 
If I remember, WLTJ was calling itself "Lite Music" after flipping from WPNT. WSHH was still B/EZ up tp about 1988 . If I remember right, WISH100 had big 12+ numbers as B/EZ and took this lead when they flipped to AC. I think they always led WLTJ. I could not figure out why as they sounded very much alike and I think WLTJ had a better signal. Then 3WS went to oldies from AC and it seems that WSHH has been the AC station since the late eighties.
 
Pratte4Life said:
Part- WISH has been No. 1 with women for years.
Click to expand...

Women 12+, yes, but heavy 35-64 and 55+.

LTJ and Star have better demos, albeit smaller total audiences.

And I think there was at least one book a couple of years ago where DVE was actually #1 with women 25-54 (in that book they were #1 persons 25-54, men 25-54 and women 25-54.... I'm not sure when that was, could be anywhere from 2-4 years ago).
 
MUST BE THE STILLERS WOMEN------------#7 championship next year and 8 appearance to tie the 'Boys" for being there
 
MsMusicRadio said:
If I remember, WLTJ was calling itself "Lite Music" after flipping from WPNT. WSHH was still B/EZ up tp about 1988 . If I remember right, WISH100 had big 12+ numbers as B/EZ and took this lead when they flipped to AC. I think they always led WLTJ. I could not figure out why as they sounded very much alike and I think WLTJ had a better signal. Then 3WS went to oldies from AC and it seems that WSHH has been the AC station since the late eighties.
Click to expand...

Very true...WSHH flipped to Lite AC in 1988, which led to the birth of the short-lived WEZE parked at 104.7 in January 1990 (of which I am proud to say I was a part). LTJ had the lead prior to this and started to lean younger after the Wish switch. That's when LTJ threw out the "Lite FM encores" they played during the night, which were adult standards hits you're used to hearing on AM stations these days, and started adding more Elton John, Billy Joel, and the Miami Sound Machine into the mix, making the former "Gold 96" a closer competitor. Nobody thought LTJ was touchable and that was proven otherwise a few books later.

Then something weird happened...WEZE edged itself into the top ten in the summer 1990 book...despite a gap of more than a year with no easy-listening station in the market. It didn't beat WSHH or WLTJ by any means, but it sure stole a little bit of their thunder!
 
Regarding Star 100.7...they are entirely too similar to B94. Yes, Star throws in an 80s hit here and there, but for the most part Star is B94 without some of the heavier rap songs. I really think two stations owned by the same company should be noticeably different, but that is my opinion.

I do prefer WISH to Q92.9. I don't like how cheesy 92.9 sounds. I recall someone asking me what I meant by "cheesy" on a previous post. WELL...it just doesn't seem real. Ha, meaning I like a real, live DJ that eats, sleeps, and breathes, and if I call the station, may actually speak to. To me, Wish is the better choice for my office. It gives me a false since of human interaction outside the four walls! :)
 
I remember when WLTJ had a local night time show against Delilah. I thought they were better. Now I agree with the previous post-----they stink. I was waiting to see how long it took "all liners all the time" to migrate north. I guess it got there. WSHH is your standard issue AC station, but it still beats robojocks.
 
youngabe89 said:
Regarding Star 100.7...they are entirely too similar to B94. Yes, Star throws in an 80s hit here and there, but for the most part Star is B94 without some of the heavier rap songs. I really think two stations owned by the same company should be noticeably different, but that is my opinion.
Click to expand...

Often the thinking is exactly opposite to that. Clear Channel used to call it "driving the lanes", where they would have two or three stations that would appeal to different tastes within the same demographic. The best example was in Tampa where they had heritage CHR 93-3FLZ, Star 95.7 (sort of a female leaning alternative format) and Mix 100.7 (a more traditional Hot AC). They have since flipped Star to Urban as 95.7 The Beat, now using it with FLZ to bracket CBS' Churban Wild 98.7.

To a lesser extent CC now does that with DVE and 3WS, where 3WS now plays a lot of hit singles from DVE core artists.

That way, you not only own that's listener's #1 choice, you also own their second-favorite as well, and it is thought to preclude competitors from coming head-on against your cash cows, because the pie is already sliced and your available share would be even smaller than if each station within a group went its own separate way.

You have to remember that even though these companies own multiple properties, they really only care about two demos, men 25-54 and women 25-54 for the most part.
 
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