• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WSJT Question

M

MsMusicRadio

Guest
This is a serious question for serious times. Does anybody know why they have no AM drive personality? They have people the rest of the day.
 
Don't know if this is the case with WSJT, but that's becoming more and more common now that PPM is being unveiled. PPM has been brutal to your traditional morning show.
 
CBS does a lot of VT'ing so the station sounds live, as oppossed to Cox. I'd think they'd at least do that
 
MsMusicRadio said:
CBS does a lot of VT'ing so the station sounds live, as oppossed to Cox. I'd think they'd at least do that
Click to expand...

VT'ing a morning show is tricky. I doubt anybody is doing it effectively.

Jeff in Sa-ra-so-ta!
 
itsthesong said:
WMTX is Vting thier morning show.
Click to expand...

I haven't heard them, maybe that's why...

Any others?

Jeff in Sa-ra-so-ta!
 
MsMusicRadio said:
This is a serious question for serious times. Does anybody know why they have no AM drive personality? They have people the rest of the day.
Click to expand...

The big companies are now operating under the premise that most listening takes place at work, so they don't feel the big morning shows are a good investment anymore. Same story as 3WS in Pittsburgh.
 
Doesn't CBS have somebody like Elvis Duran in some market to VT mornings? I think Elvis goes with CC. Who is hot in LA now on AMP or whatever?
 
Don't know if this is the case with WSJT, but that's becoming more and more common now that PPM is being unveiled. PPM has been brutal to your traditional morning show.
Click to expand...

Actually, PPM has been brutal to bad/weak morning shows, and has been very kind to great/heritage morning shows. I'm one of those very happy Program Directors whose morning show (WNCI's Dave & Jimmy) outperforms the station in PPM, just as they did in diary measurement.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom