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WSM-FM - Bad Audio

Every now and then I'll tune in WSM-FM when I get tired of "button pushing" my presets (which is another topic, but WSM-FM is not one of them). Anyway, sometimes they sound awful--really generic. There's a topic on the NY board about Lite-FM's "muddy audio". Maybe this is the same thing, I don't know. Do they do it on purpose? They don't do it all the time, but I'd say maybe 30 percent of the time I tune them in it sounds muffled and like something you'd hear on a cassette or 8-track tape that's 20 years old. (Off the subject, but some of those pop/rock songs they play do not sound country to me at all.) ???
 
I hate replying to my own post, and I'm not fishing for replies, but who cares-it's been days and no one's responded. If people haven't heard how HORRIBLE the audio is on this station, (Sat, Sun, and today) then they're deaf in one ear and can't hear out of the other. Why are they doing this? They really need to pull the plug on themselves. They'd be better being OFF the air than sounding the way they do right now.
 
all this audio quality gobble de gook means nothing at all. most folks don't give a damn about it. it just radio people who worry about it. stations pay tens of thousands of dollars just for their own ego as being the biggest or loudest on the dial or what they think sounds good. just long as it sounds ok is good enough or not distroted so much that it is hard to listen to. its all about nothing as long as money comes in the door. I have never seen a listners that says he listens to a station because of how good the quality is or because it loudest station on dial
 
radionekkid said:
all this audio quality gobble de ------ means nothing at all. most folks don't give a damn about it. it just radio people who worry about it. stations pay tens of thousands of dollars just for their own ego as being the biggest or loudest on the dial or what they think sounds good. just long as it sounds ok is good enough or not distroted so much that it is hard to listen to. its all about nothing as long as money comes in the door. I have never seen a listners that says he listens to a station because of how good the quality is or because it loudest station on dial

I'm sorry but if anyone who listened to that crappy sound all weekend and thought there was nothing wrong with it, all I can say is compare it with the station next to you on the dial.

**
And to the person who said "who cares" above, I don't care if you don't care. I think you're rude to have posted that.
 
The last time WSM-FM showed up via a skip I noticed the same thing, it wasn't the best sounding audio. I thought it was a short term problem.

As far as the comment regarding listeners not giving a damn, in a way they do. I worked for a station that used a fried Optimod 8000, there was no difference between Program and Air. On paper that's a good thing but the other stations were using the latest mulitband boxes. The complaint was the same from our few listeners, "Why can't you be as powerful as the other stations?" That was the perception when our audio was softer and essentially in the background compared to the rest of the dial.

The perceived image does matter, it's just a matter of keeping quality intact. This especially true when your Country station is located in Nashville where the recording engineers and the artist live.
 
The answer to all of this dialogue about bad audio is simple. It's indictative of the overall operation of a bad broadcast company. Cumulus doesn't care about their audio, only about the stock price. Cumulus doesn't care about their people, only about the stock price. Now they are going private, so the Dickey brothers will continue to get richer and less interested in the people that make them rich.
 
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