Good aircheck Jack. Sajak's shift ran 3-5 because of the 5pm news hour then and he was listed as a part time AM employee with TV carrying most of his salary but he still gave a great effort.
I hate to rag on WSM AM because not only did I grow up listening to it but also worked there years ago.
With that comes memories of what it was and perhaps an argument for what it could still be but I don't know the current people running it, their restrictions or company limitations so I don't say this to take anyway their effort.
All that interests me or sets standards really is the top 10 markets so let me quickly show you something from the very latest trends 12+ numbers
The top AM station in NYC is ranked #7, WINS
in LA the top Am station is #3, KFI
in Chicago 3 AM stations are in the top 10 WGN is #1 WBBM #3 and WLS #7
in San Fran, market 4, 4 AMs are top 10 KGO #1 KEBS #2 KSFO #7 and KNBR #10
in Philly KYW is the #3 station in town and the top AM
in Boston 3 AMs are in the top 10 WBZ #2 WEEI #3 WRKO #7
in Dallas only 1 am is top 10 and that's WBAP #8
in Houston KTRH is #5 overall and the top AM
in Atlanta market #8 WSB is #2 overall
in Washington WMAL is #8
I could go on but when we get to Nashville, WLAC AM is #12 overall and WSM AM is #13 overall and both stations were up on the latest monthlies.
Nashville has some exceptional TV stations in my opinion with strong viewing levels. It's struck me raw since the early 90s that those same TV viewers in cars for their brief journey to work haven't seemed to embrace news on WLAC or WSM am, and yes I know wsm am doesn't do the amount of news they used to. I recall when they had access to sound and copy from WSM TV giving them a real edge, as someone referred to earlier.
I won't comment as to whether these two stations are excellent, great, average, mediocre or a colossial waste of time. But I would say, based on numbers alone, not on emotion of memories of defense of the present, a lot of markets have a better ride to work with AM radio, and it's not just signal.
When I'm in LA to see my kids and do some work, I love sitting in LA traffic. From KFI you also have KFWB, KNX and KABC for talk/news and a 5th station Michael Jackson is now on. I'm sure if the owners gave the station the opportunities to serve that my generation had, they wouldn't have to be defending themselves so much.
I hear the Opry argument as a negative for selling WSM AM and understand it but don't buy it per se. Nighttime radio doesn't matter, not really. WSM never got local business after 6pm. Time buyers at every agency see radio as a 6am-7pm medium because after 7 the bulk is on TV. WSM AM could play polka music on Sat night and it wouldn't matter. Sure signal, image, are all conversation but even when the Opry was sold out months in advance the radio broadcast had long term contracts that never maximized their value.
You just don't go to Martha While Flour or Goo Goo or whatever and say "we have local rates weekdays that bring us more revenue than this..." The long relationship and loyalty from those clients, many of whom don't buy anyother radio than the Opry Broadcast, would shock you to know the true revenue flow. Gaylord is about selling tickets to the room and a shower in the next morning in the hotel, not running a radio station.
If they were really smitten with radio, they'd own more than one station, I think.