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WSOS New Transmitter is Now on the Air

I noticed that WSOS (94.1 FM) has moved its transmitter from near St. Augustine to the old 92.7 FM tower just to the south of Fruit Cove. I think they should market the station as a Jacksonville station rather than a St. Augustine station after the transmitter move because the signal is now weaker over St. Augustine but it is stronger in Duval County according to the map from Radio-Locator. (Website: http://www.radio-locator.com/cgi-bin/pat?call=WSOS&service=FM&status=C&hours=U) I want to know what you think about the move and your suggestions for the new 94.1 FM.
 
Hope it helps, always thought WSOS was a decent Soft AC with a really bad signal. Looks like they are about 12 miles further west and 6 or so miles further north.
 
Honestly that's the plan. Renda didn't pay 7 million dollars for a St. Augustine station.

Moving WSOS to Jax could hurt WEJZ's female and older demos..
 
Not sure why they moved it to the old 92.7 stick. Would have made much more sense to downgrade to a C3 (or highly directional C2) & go on one of the Hogan Rd. towers.

G
 
upstate29651 said:
Not sure why they moved it to the old 92.7 stick. Would have made much more sense to downgrade to a C3 (or highly directional C2) & go on one of the Hogan Rd. towers.

G

It has to put a city grade over St Augustine or it won't be approved. Hogan Rd. sites are too far away for a C3 to cover St Augustine. I suspect htis would be true of a C2, too. Also, a C2 generally speaking, has more sales potential than a C3 should they decide to flip the station later.
 
Kmagrill said:
upstate29651 said:
Not sure why they moved it to the old 92.7 stick. Would have made much more sense to downgrade to a C3 (or highly directional C2) & go on one of the Hogan Rd. towers.

G

It has to put a city grade over St Augustine or it won't be approved. Hogan Rd. sites are too far away for a C3 to cover St Augustine. I suspect htis would be true of a C2, too. Also, a C2 generally speaking, has more sales potential than a C3 should they decide to flip the station later.

I thought the COL was moved to Fruit Cove, and no longer St. Aug. Is that incorrect?

G
 
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