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WSPA: When you buy a 25kW FM to replace your 250 FM translator... and then 250 FM translators start beating your 25kW FM.
- Thread starter The Beat
- Start date
Talk about skewing something that's not at all surprising.
One is a network of signals that covers the majority of the population in the market with a brand that has been established.
The other flipped halfway through the survey period completely wiping out its former audience and not yet establishing its new one.
One is a network of signals that covers the majority of the population in the market with a brand that has been established.
The other flipped halfway through the survey period completely wiping out its former audience and not yet establishing its new one.
And if what we are talking about is the change to Regional Mexican, observers need to understand that most Spanish language buys are not made "against" the general market rankings. They are made, often by separate Hispanic account agencies, to reach Spanish speaking Hispanics in each market.
As such, the important thing is the format, not the ratings. In the case of this market, a large signal with an appropriate format is going to do very well.
Side notes: WROQ has stormed back in to the top 3. I figured WORD’s high showing would be short lived.
Also, GSP is a market CHR is still doing well in. Even when WFBC was at lower numbers, they were still outperforming CHR’s in a lot of other markets. I wonder if they are also picking up listeners from Magic?
Its margin of error it’s so low, but nice showings for X 98.5 and The Fan compared to where they’ve been stuck forever.
99.5 and 98.1 have so much overlap I notice flipping through the dial, I’m not sure what Summit is doing here.
Also, GSP is a market CHR is still doing well in. Even when WFBC was at lower numbers, they were still outperforming CHR’s in a lot of other markets. I wonder if they are also picking up listeners from Magic?
Its margin of error it’s so low, but nice showings for X 98.5 and The Fan compared to where they’ve been stuck forever.
99.5 and 98.1 have so much overlap I notice flipping through the dial, I’m not sure what Summit is doing here.
LOL @ X-98.5 being tied with Positive, Encouraging 94.5. I know EMF doesn’t care about ratings, but still hilarious a 250 watt hairdryer is tied with a 100kw blowtorch 🤣
Same for WEPR. I guess they didn’t subscribe.
Maybe some rule changed? I thought that, since the introduction of PPM in some markets, the Rule was that non-coms would show in the 12+ (or is it 6+ now?) ratings for all markets. It was nice to see those. Public, college and other community stations should be counted and displayed. They give you a much better feel for the radio market.
I remember being shocked when things changed that some obscure (or so I thought) religious station was #1 in Orlando for a time.
I remember being shocked when things changed that some obscure (or so I thought) religious station was #1 in Orlando for a time.
That religious station is hardly obscure. It is and has been extremely popular in the market for years.
At present, non-subscribers don't show in free public releases at all. And in subscriber releases to stations and agencies, only if they have a rating of 0.1 or over... which is the equivalent of well over a 1.0 share.
Correct. But people who observed the market from outside, like me, saw some "obscure" station they had never seen before pop up to #1. It means absolutely nothing because they don't sell ads, but still, it took me aback quite a bit.
I guess that rule changed, making non coms not show in public releases. After all, in Greenville, WEPR and the His radio stations were showing in public as recent as 2 months ago.
Some non-coms are subscribed.
RTN (His Radio) may be subscribing off and on to test the waters and see how they’re holding up against K-Love and Air1 which entered the market late last year. EMF doesn’t generally subscribe, but I guess they’re subscribing for a while in GSP to get a pulse on where their listenership is for now.
SCPR tends to subscribe on a semi regular basis. If one station subscribes, they all do.
SCPR tends to subscribe on a semi regular basis. If one station subscribes, they all do.
While EMF management has changed, I was told a few years ago that they buy ratings in a few markets they feel represent their total cross section of markets. That might mean that they have a larger and smaller market in each geographic region and, maybe, books where they have a direct competitor.
Crazy idea: but I wonder if Summit would consider bringing Awesome 99.5 back? It performed better than Streetz, and they still have an “Awesome” branded station (same sound, voiceovers, and almost same playlist) in Richmond. Seems like it’d be a fairly simple relaunch, and would at least help fill the void across both pop classic hits and AC. At the time they flipped last April, we had Magic and Earth FM in a very crowded gold based field (plus Lake and WROQ) so I can see why the station was fighting an uphill battle at the time.
Summit has not updated the Streetz website in 8 months, although they keep the websites for Hot, X, and Jamz up to date and offer contests, etc. Not for Streetz. No calendar, no contests, nothing. X-98.5 is always offering new contests and events on their website.
If you like classic hits, I suggest streaming Awesome 100.9 in Richmond. Decent 70s-90s variety, good balance of pop and rock and vintage JAM sounding jingles.
Summit has not updated the Streetz website in 8 months, although they keep the websites for Hot, X, and Jamz up to date and offer contests, etc. Not for Streetz. No calendar, no contests, nothing. X-98.5 is always offering new contests and events on their website.
If you like classic hits, I suggest streaming Awesome 100.9 in Richmond. Decent 70s-90s variety, good balance of pop and rock and vintage JAM sounding jingles.
Summit has a Rhythmic station and a similar Urban station for reasons that are all related. Mediabase and record labels and "indie's". They report to different charts, they can get money from the indie's (independent record promotor) for both.
If you look at CHR, Country, Hot AC, Rhythmic - you often see the Summit stations leading the way on spins. There's usually a few head scratchers. It's why their Hot AC's have truly abysmal ratings. They're profiting from the indie's and labels.
They can't do that with a Classic Hits format.
Just a theory.
If you look at CHR, Country, Hot AC, Rhythmic - you often see the Summit stations leading the way on spins. There's usually a few head scratchers. It's why their Hot AC's have truly abysmal ratings. They're profiting from the indie's and labels.
They can't do that with a Classic Hits format.
Just a theory.
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Is this a new strategy for them? They’ve wrecked the once decently performing WURV in Richmond, WHZT has gone downhill (not just with ratings, it sounds bad), and sister station WKHT in Knoxville is down also. It seems like they would hit a point of losing advertisers due to low ratings at some point, making the strategy backfire.
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