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WSSX

You should see where Columbia's Hometown (Orangeburg) Station is in the cume rankers. They are healthy in-demo but nothing blazing. Steve-FM is down, as well. Bad trend, unless you are an Urban station.
 
cedricsoso said:
What has happened to SX? Is it the talent or the music that is bringing them down?
Click to expand...

A theory:

CHR is, by definition, very contemporary. It needs to be cutting edge - from its positioning to it's air talent. Although I am no longer in Chucktown and can't hear either station, I would have to say you lose some semblance of being "new and hip" when your morning show is led by a 40-something man and a mother of God-knows-how-many, both of whom have been on that show for....6, 7 years now? And once Karen left, their "plug someone in just so we can keep the name 'Two Girls and a Guy'" philosophy hasn't really panned out.

Greg Pitt has been there even longer. This really is a hot AC (more like a lukewarm AC) moreso than a cutting-edge CHR station.

I can't comment on their competitor, not having heard them, but I will say that from this admittedly distant perspective, 95SX suffers from being in a warm, comfortable, 2.5 share rut. Except it's not that comfortable, and it's getting colder with each ratings book.

Perhaps a whole-sale shakeup is warranted?
 
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