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WSTW: Dentist office music?

R

radiophiler

My dentists's office in Delaware County used to play WMGK or WXPN.

Today, they had on WSTW. I have to assume the radio

In recent posts regarding the departure of their long-time PD, some people expressed an opinion that this station was "all over the map" and lacked focus.

Well, after listening for for a little over an hour this morning, I can say that the daytime music is definitely a hot AC. I don't listen to FM radio anymore after getting Sirius. But on Sirius I listen to The Pulse which is the "90s and Now" Hot AC station. WSTW's late morning playlist sounded exactly like The Pulse.

Heavily dayparted CHRs in medium markets aren't unusual. I just wonder whether there's been a sea change in the 20 and 30-year-olds they're targeting that makes a station that sounds one way from 5 am to 3 pm and another after 3 pm something they want to listen to.

If a PD is brought in from the outside, it'll be interesting to see what happens to the station - including on-air hosts.
 
Dentists' offices are traditionally more associated with the kind of music played on JBR-FM or B-101.
You want to relax people in the chair, after all.
 
radiophiler said:
My dentists's office in Delaware County used to play WMGK or WXPN.

Today, they had on WSTW. I have to assume the radio

In recent posts regarding the departure of their long-time PD, some people expressed an opinion that this station was "all over the map" and lacked focus.
Click to expand...

Who was the long time PD and where did he go?
 
John Wilson was the PD.

Re: dentist office music: I used the phrase in the subject line just to get attention to the thread. My earliest memories of dentist office music, and what I still think of, are the "lush instrumental" beautiful music stations that were prevalent in the 1970s on FM. When I was a kid in the 70s, that's what my dentist usually had on to, as noted, create a more relaxed atmosphere.

Stearing the thread back to my original purpose: Are medium market, heavily-dayparted Adult CHRs still viable in 2007? Discuss.
 
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