WSTW format change?

[Iluvradio102]

Smooth Jazz? Spanish? Hmmmmmmmmmmmmmmmmmmmmm

WhatIHeard...

 

[jhguthlac]

Smooth jazz? Right after DBC drops the format down state. Yeah, right. Spanish? No way!

 

[ka3kza]

It it's hay day in the 80's WSTW was basically Hot A/C Days and CHR at nights. Of course this was before computer automation systems, but they were very local. The played local bands like the Hooters. I would build on that heritage, Delaware oriented personality radio, incorporate listeners in the station, basically be what Philly stations can't be, Make WSTW a music version of "New Jersey 101.5". Play up Delaware thing.

 

[corporateradio]

Throw that Graffiti Radio on there it would be an improvement. Spanish or Jazz whatever...

 

[MikefromDelaware]

I don't picture Delmarva throwing one of their two FM's in the Wilmington market (WSTW and WXCY ) away making it news/talk. Wilmington is unique that we have so few FM's for our market size, which gives those three AM's (WDEL, WILM, and WWTX) a better chance to survive than in other markets. So far WDEL and WILM are making an effort to bring in listeners, WWTX is simply on the bird with Fox Sports Talk. Of course WWTX is going after that rare demo, young men. So they may be making money even though their ratings are lousy.

I could envision Delmarva either making 93.7 or buying 101.7 and making it WDEL-FM but rather than simulcasting the AM, make it the hipper news/talker, because you are trying to pull in the younger demos. Have a morning AM drive news/info show geared towards a younger audience, much like Bruce Elliot is doing on WILM minus the political crap. Make it even more cutting edge than Bruce. I'd leave out the political carping and commentary (political comedy is OK), but you're not trying to appeal to only libs or cons, so you don't want to alienate the liberal or conservative part of your audience. You want both sides to be able to listen and get a chuckle from the comedy and not feel they are being bashed by the commentary as a lib would feel on WILM. Maybe you even throw in 3-4 songs per hour of music that the younger demo would like to break it up, sort of like a 21st century version of the old NBC radio show "Monitor", except it's all locally done and geared for a young audience. Then after AM drive stay live and local with hipper talk hosts that might appeal to younger listeners.

Obviously Delmarva wants WSTW to appeal to that 18-49 demo, so what ka3kza suggested might just be the ticket. It won't appeal to someone like me, but then your advertisers don't want or care if I listen. But that idea of hot A/C daytime and CHR at night with local bands, etc, bringing out the Delaware Scene musically for that demo might make WSTW the place to tune in to.

Now, frankly, I'd personally prefer WSTW become Greatest Hits 93.7 and play a simlar format as WSOX 96.1 in York PA. I believe that format would give WOGL a run for its money both in Wilmington and in the Philly region, which WSTW's signal covers quite well.

 

[UncleBozzle]

How about if WSTW went a bit more "modern rock"? It's got a killer signal that reaches well into NJ as well as Delaware, MD, and PA. They could take the approach that they used with the "local band" show that used to run on their station late at night. Just a thought of course. Even if it were similar to "Radio 104.5" in Philly, I'd think it would appeal to males/females in the important demos. Perhaps they could push Clear Channel into doing something interesting with 92.9 Tom FM if nothing else. Could they swap it with WXCY and go Country to battle with WDSD on a stronger signal? I wouldn't think Smooth Jazz or Spanish though.