• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WSTW's HD2 Gets NAB Award

A

amfm.com

Guest
From Friday's announcement:

WSTW wins HD multicast award.
With an eclectic menu of indie rock, funk, synth pop and hip-hop, “Graffiti Radio” is the HD2 format for CHR WSTW, Wilmington, DE (93.7). It’s captured the fourth annual NAB HD Radio Multicast Award. The NAB will present the award to owner Delmarva Broadcasting during an October 1st luncheon at the NAB/RAB Radio Show in Washington, DC.
 
Given a small part of the radio audience has an HD radio, probably not very high numbers. Of course, I'm assuming that Grafetti radio is available online at WSTW.com, so that would add some listeners. If this is such as great format, why not put it on WSTW and put their current format on HD-2, then we'd be able to see if it is a viable format in Wilmington and Philly.
 
Or put Graffiti on 103.7 Havre de Grace ;D The signal has about the same reach as 93.7 does. And Havre de Grace would be a much better home to Modern/Alternative/Indie than to Country!!! WPOC murders XCY in the Baltimore market and its not because of weak signal strength. A move like this would pull in both Y100 and WHFS fans who don't own HD radios.
 
1) WXCY has no real interest in competing in the Baltimore metro, so it has no motivation to adopt Graffiti Radio or any other young adult format. The stick is 35 miles from Baltimore and XCY will never be more than a rimshotter in the Baltimore market. WXCY will never be better formatted for where it is geographically than it is right now with country.

2) Putting Graffiti Radio on 93.7-1 doesn't make any sense either. The Wilmington advertisers want a broad appeal format, period. WSTW and JBR will continue to divide the pie of local ad dollars for the forseeable future, doing what they both do (with some tweaking as needed, of course).

3) At least for now, Graffiti radio is what it should be: A niche format (and nicely done at practically no cost), delivered in a niche audio spectrum. If it gets an audience, and some ad dollars, that's gravy for Delmarva.
 
evolve991 said:
Or put Graffiti on 103.7 Havre de Grace ;D The signal has about the same reach as 93.7 does. And Havre de Grace would be a much better home to Modern/Alternative/Indie than to Country!!! WPOC murders XCY in the Baltimore market and its not because of weak signal strength. A move like this would pull in both Y100 and WHFS fans who don't own HD radios.
Click to expand...

Why on earth would Delmarva do that? WXCY doesn't target Baltimore. It targets Wilmington. It's the number 2 station in metro, and number 3 overall. And it's the Delmarva cluster's number one station.

Insider radio awards mean nothing. Ratings do. That's what local and national agencies buy. End of story.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom