Just got out of work at 5:00 and turned on WSYR. My commute is short, but I usually get into the car in time to catch the tail end of the Fox News, all of the local news, and a few minutes of Reith.
Today... Fox ended, and Rachel Marisay picked up. So far so good. Then, 15 seconds later, Mediocrity Central.
It sounds like the board operator (or "producer" as Clear Channel calls them, even though they don't actually produce anything) screwed up and either went back to the Fox feed, or kept it up and a promo started airing. For whatever reason, Marisay got faded out. Then the promo was faded out and the station sat in silence for a good 45-60 seconds.
Next, a local spot for a bank -- which was "conveniently" faded down for the 2 seconds the bank's website address was given, but then it aired the rest of the way in its entirety.
Following, that, the weather open... and the music bed... but no Weather Channel personality. Just a few seconds of music bed.
Then, a Reith billboard, the Reith show open, and then Reith apologized for "technical difficulties."
Unacceptable! If you didn't have Rachel Marisay pre-recording the afternoon drive news updates FROM HOME every day, there wouldn't be a risk of "technical difficulties." It's apparent either they were playing the wrong newscast or they somehow wiped it out of the queue and they couldn't retrieve it quickly enough to bother replaying it.
And seriously? Reith doesn't have a copy of the weather forecast on paper to just read himself in case something like this happens?
We're talking the 5:00 hour here. Many people JUST got out of work, some of whom may not have had a chance to listen to the radio for at least a few hours, maybe all day. This is the first chance to get caught up on the day's happenings and WSYR blew it. Big time. It's too bad that neither WFBL nor WXTL have a local news presence because I would have immediately switched over to get the local news and weather that the self-appointed "News and Weather Station" wasn't providing.
And as long as I'm at it -- was headed out for lunch yesterday at 1:30. The news open/bed played, but no Nia Carter. Where were you, Nia? 1:30 happens at the same time every day. No excuse for not being there (or not having the news recorded in time.)
I think it's a disgrace to the listeners, and to the entire journalism industry, that Clear Channel allows newscasts to be pre-recorded and passed off to listeners as if they were live. It's one thing on an FM music station, where news is really more along the lines of "info-tainment" but on a self-branded "Newsradio" station, it should be live every hour, with an anchor who's actually IN the building during their shift.
Today... Fox ended, and Rachel Marisay picked up. So far so good. Then, 15 seconds later, Mediocrity Central.
It sounds like the board operator (or "producer" as Clear Channel calls them, even though they don't actually produce anything) screwed up and either went back to the Fox feed, or kept it up and a promo started airing. For whatever reason, Marisay got faded out. Then the promo was faded out and the station sat in silence for a good 45-60 seconds.
Next, a local spot for a bank -- which was "conveniently" faded down for the 2 seconds the bank's website address was given, but then it aired the rest of the way in its entirety.
Following, that, the weather open... and the music bed... but no Weather Channel personality. Just a few seconds of music bed.
Then, a Reith billboard, the Reith show open, and then Reith apologized for "technical difficulties."
Unacceptable! If you didn't have Rachel Marisay pre-recording the afternoon drive news updates FROM HOME every day, there wouldn't be a risk of "technical difficulties." It's apparent either they were playing the wrong newscast or they somehow wiped it out of the queue and they couldn't retrieve it quickly enough to bother replaying it.
And seriously? Reith doesn't have a copy of the weather forecast on paper to just read himself in case something like this happens?
We're talking the 5:00 hour here. Many people JUST got out of work, some of whom may not have had a chance to listen to the radio for at least a few hours, maybe all day. This is the first chance to get caught up on the day's happenings and WSYR blew it. Big time. It's too bad that neither WFBL nor WXTL have a local news presence because I would have immediately switched over to get the local news and weather that the self-appointed "News and Weather Station" wasn't providing.
And as long as I'm at it -- was headed out for lunch yesterday at 1:30. The news open/bed played, but no Nia Carter. Where were you, Nia? 1:30 happens at the same time every day. No excuse for not being there (or not having the news recorded in time.)
I think it's a disgrace to the listeners, and to the entire journalism industry, that Clear Channel allows newscasts to be pre-recorded and passed off to listeners as if they were live. It's one thing on an FM music station, where news is really more along the lines of "info-tainment" but on a self-branded "Newsradio" station, it should be live every hour, with an anchor who's actually IN the building during their shift.