Hearst ABC affiliate WTAE Pittsburgh (DMA 24) is lengthening its Pittsburgh’s Action News 4 at Noon to an hour, beginning Jan. 13.
The station said the move, in part, reflects the “substantial growth in the newscast’s viewership. For fourth-quarter 2019 versus fourth-quarter 2018, Pittsburgh’s Action News 4 at Noon saw a 63% increase in adults 25-54 (Nielsen Live + Same Day).”
“We know local news and weather are very important to our viewers,” said WTAE President-GM Charles W. Wolfertz III. “The additional 30 minutes of news per day allows us to provide more in-depth coverage of stories that matter to Pittsburghers. We’ll feature more neighborhood news, detailed 12-hour forecasts, and ‘Commitment 2020’ stories addressing the decisions made this year in City Hall, the State House and Washington that will impact viewers here at home.”
