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WTDY Stunting... but don't get your hopes up

TheBigA said:
And yet two rock formats in Philly owned by the same company means both of them are Top 5.
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Yes that's always been a popular format tough. AC has not this is not LA Miami or Seattle we are talking about . Certain formats won't work in every market .
 
RadioJ55 said:
Yes and it will fail . If anything that should have put the classic hip hop format that has done fairly well everywhere they have implemented it and Philly has the demographics to support a station like that
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But that format has, in general, a much lower power ratio than any form of AC.
RadioJ55 said:
. Hot AC has to be majority local for it to be a success.
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Evidence? I don't think there is overwhelming proof in either direction.
RadioJ55 said:
They are too cheap to do that . As well as they are trying to turn syndicated CHR
hosts and shows to fit a Hot AC format .
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Hot AC is CHR minus a few songs and a bit more gold and slower power rotations.
RadioJ55 said:
They need to do old school hip hop
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Again, lower power ratio.
RadioJ55 said:
or go back to CHR they were above two share and had one jock I really don't see what the problem was .
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Hint: $$$
 
RadioJ55 said:
Yes that's always been a popular format tough. AC has not this is not LA Miami or Seattle we are talking about . Certain formats won't work in every market .
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My view is that this wasn't a format change. It was a tweak. I bet some regular listeners haven't noticed. It's also why I don't expect an exodus from the station. They'll retain the previous ones and build from there.
 
TheBigA said:
My view is that this wasn't a format change. It was a tweak. I bet some regular listeners haven't noticed. It's also why I don't expect an exodus from the station. They'll retain the previous ones and build from there.
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You technically are right it's kinda similar to what WBBM FM did exception is hey just play more hip hop and they didn't change the name . If TDY hadn't have changed the name it wouldn't have been as big of a deal. But if they do keep the same format it will probably go back to TDY eventually because the new 96.5 just sounds stupid.
 
RadioJ55 said:
Yes that's always been a popular format tough. AC has not this is not LA Miami or Seattle we are talking about . Certain formats won't work in every market .
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Wrong. What happened over the last 50 years or so is that Jerry Lee's station so dominated adult demos that they sucked up all the revenue that was available in that format area. So time buyers would buy Jerry's station, and the country station and at least one rock station and maybe Urban and CHR is they were after 18-34 as well.

Jerry just did not leave room for another AC of any kind. But Jerry is not there any more, and it shows. So another AC variant will likely work.

And Jerry Lee's station was full service to the local advertisers. They did research, help extensively in the creative, and were almost like an agency to them. So they only bought that one AC station.
 
RadioJ55 said:
I give it 6 months maybe a year.
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What is your radio management, sales and programming experience that supports this conclusion?
 
RadioJ55 said:
Yes and it will fail . If anything that should have put the classic hip hop format that has done fairly well everywhere they have implemented it and Philly has the demographics to support a station like that . Hot AC has to be majority local for it to be a success. They are too cheap to do that . As well as they are trying to turn syndicated CHR
hosts and shows to fit a Hot AC format . They need to do old school hip hop or go back to CHR they were above two share and had one jock I really don't see what the problem was . Now this time last year when they hit 1.0 then I could see them throwing stuff at the wall and seeing what sticks but they were doing OK if it ain't broke don't fix it.
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You misunderstood my post. And in fact, I disagree with just about everything you typed into your response here.
 
RadioJ55 said:
I guarantee when ratings drop back to low 1s and the new 96.5 isn't new anymore they will magically go back to 96.5 tdy. Or they will go country ,Rhymthic CHR , or Classic Hip hop. But given the demographics of Philly Classic Hip Hop would be likely. They already have the format and they can VT jocks and no one will care for that format. They also can potentially steal some of that WDAS money if they execute properly. But I just don't understand why they quietly flipped it right now they have been over 2 the past three months and the closest they've ever been to WIOQ , it's like they like self sabotage. As well as I can see them having no problem pairing a CHR with their other stations no shortage of ads and they had a sponsor for their studio I really just don't get it.
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There's a lot here about 1's and 2's and stealing audience and being "the closest they've ever been to Q102," but...seriously, none of that is important. What's important is making money. Audacy doesn't care how many points are between them an iHeart's CHR and they're not likely thinking about WDAS's audience at all. Now this is where I'd encourage you to lean in: They can make more money having an AC and a Hot AC to complement each other (and to combo sell) than they could having an AC and an also-ran CHR. Even if WTDY's 6+ numbers you're mentioning don't go up at all, what Audacy is doing now will be better for their bottomline than what they were doing last week.
 
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WTDY played RHCP's "Under the Bridge" from 1991.

To put that in perspective, that would be like a "Today's Hits" station in 1991 playing a song from 1959.
 
What songs could be played on 98.1, 96.5, and 101.1?

Avril Lavigne - Complicated
Hoobastank - Reason
Backstreet Boys - I Want It That Way
 
I think what people on this thread forget is this, majority of listeners do not know that big 98.1, B101, 96.5, 103.9 & 94.1 are owned by the same company. I believe Audacy is banking on people switching between 98.1, 96.5 & 101.1 at times. If I was their management, I would want them to switch between my brands than hitting 95.7, 99.5 or 93.7.

Who cares if they play Lit. We get it, you don’t like it, but listeners love it. Look at the 90/‘00’s alternative tours, they’re packed.
 
Launcher said:
Add Lit's My Own Worst Enemy to the list of head scratchers for this train wreck of a format. Even for Odyssey, this reeks.
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I’m in New England for the week, and Audacy-owned Mix 104.1 played it while I was driving out of Worcester. They also played Semisonic’s “Closing Time”, though the guitars are pretty tuned down.
 
NickD said:
What songs could be played on 98.1, 96.5, and 101.1?

Avril Lavigne - Complicated
Hoobastank - Reason
Backstreet Boys - I Want It That Way
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Natalie Imbruglia- Torn
Jimmy Eat World- The Middle
The Killers- Mr. Brightside
Cardigans- Lovefool
Goo Goo Dolls- Iris
 
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