• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WTMP and The HotMIX Show

D

DannyDonut

Guest
As the Hotmix Show (Fridays 10p-1am)is on it's 5th year just now people are starting to tune in. Is it too late tho? Yet another format change may be coming. Just as the Hotmix is getting new listeners every Friday. Only time will tell Where WTMP will go but it can only get better. Expect a house cleaning to come down soon. My bet is the stations will split once again. Maybe the FM to Spainish and AM to Talk....O NO!!!
 
Didn't they just try Spanish on that FM and fail? The only thing that might work on 96.1 is a country format with heavy local content aimed at Dade City, Zephyrhills and Wesley Chapel, as they all grow and turn into Tampa suburbs. Otherwise, might as well leave it alone.
 
I can't imagine that 96.1 would be successful as a THIRD country signal in that area, especially when they will never have the resources to sound as good as WQYK (not to mention the heritage)

I would suggest a "Triple A" format. Something unique that Tampa residents might put up some effort to try to receive. Then again, those kinds of listeners might already be hooked up to their IPODs. Is anyone listening to radio anymore? Whenever I see anyone with headphones on, it's never hooked up to a radio.
 
ur right, MEGA Broadcasting tried spanish but it was more of a tropical Format...didn't work. Maybe a mexican music format could work.
 
I would call CBS and try to sell it to them for a fair amount. Correct me if I'm wrong, but 96.1 also has a pretty decent signal up the I-4 corridor towards Lakeland. It would be a great repeater for 98.7 to cover the weaker signal areas and put em right next to 95.7. But then again, CBS would probably argue that they do ok with 98.7 as it is. Maybe they could trade 1010 for 96.1. WTMP could extend their programming to the East on 1010 and 98.7 could do the same on 96.1. Both companies would benefit in my opinion.
 
96.1 cannot be a Tampa station...'nuff said.

Just like Tama's WFJO in Yulee cannot be a Jacksonville station
Just like Tama's WTHG in Hinesville, GA cannot be a Savannah station

plug both of those calls into Radio Locator and you'll see what I mean. Their coverage is laughable for being a metro station. BUT, they make $$$ by either hawking 15-minute long commercial sets for "debt relief counciling" and "focus factor" or they target a truly underserved hispanic market that will deal with a bad signal to listen to something they can relate to.

Radio-X
 
Everyone seems to forget, when 96.1 signed on as WBSB (and as sister station to then WPAS 1400), it failed miserably, even though it had local shows catering to the Dade City/Zephyrhills/Brooksville area. (I feel qualified to say this as I worked there briefly...still tho', not brief enough.)

One suggestion, that the station be purchased by CBS and rebroadcast Wild 98.7 is interesting-- apart from some sort of simulcast, I don't know what would work on the station. Mexican might be viable but only if the demos have improved. When I worked up that way, and mind you, that was over a decade ago, the Mexican population didn't have the income, attractive to advertisers. Even when WDCF tried block programming, aimed at the Mexican audience (and this was done at great expense with a consultant from Tampa), the station was lucky to break even.
 
David Sharp said:
Everyone seems to forget, when 96.1 signed on as WBSB (and as sister station to then WPAS 1400), it failed miserably, even though it had local shows catering to the Dade City/Zephyrhills/Brooksville area. (I feel qualified to say this as I worked there briefly...still tho', not brief enough.)
Click to expand...

I didn't forget. That's why I said the station would never have the resources to to compete with the Tampa signals (if it picked a duplicate format like country.) Wasn't WBSB known as B96?
 
RMarino said:
I didn't forget. That's why I said the station would never have the resources to to compete with the Tampa signals (if it picked a duplicate format like country.) Wasn't WBSB known as B96?
Click to expand...

Yes Rich, it was B-96. I have to agree with David, the spanish format has never really been a money maker for WDCF for the very same reasons David stated. Unfortunately for WDCF the station started losing it's local appeal when it went to a Satellite driven country music
station back around 1990 and really never recovered. Not to mention the fact that it was mis-managed at that time.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom