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WTMT- The Mountain

What kind of Rock are they doing??? Saga's The Hog up here in Brew Town has The Hog Everything That Rocks... 70'through 90's with a few currents thrown in for good measure... Do they have a web site yet??? Just curious... CC1
 
Looks like I almost pinned the tale on the donkey... I bet if you listen to The Hog in Brew Town it will have a very simular playlist as The Mountain... Check them out 1029thehog.com. BTW Saga owns them as well... CC1
 
According to the most recent story in the newspaper, the transmitter "is in a temporary location in Madison County". Looks like plans are still in the works to move the transmitter to the WOXL tower.

What will happen to WOXL now that it has a sister with a very similar format? Will it become the great Oldies station it once was, or flip formats?
 
Come on folks, this is Saga!
The company that took a perfectly good format at WOXL and
FLUSHED it! They don't know radio like they think they do.
At all.
 
Does the playlist overlap with 'OXL that much? If it does, WOXL should/will probably either flip to something entirely new, or drop the 'Classic Hits' (heck, leave it even if you have to), reposition the music back to 1960-1979 and make the focus '64-'75 and drop all of that Classic Rock/Southern Rock/whatever from the 70s. It's already sinking as it is, and having competition (well, more competition if you count 104.9) is going to do it in. Competition by a SISTER station is even crazier. Wake up Saga!
 
What they will do is Classic Hits for the upper end of the 25-54 Demon and go for the lower end of the 25-54 demo with The Mountain... If it works out the way Saga does WKLH and The Hog in Brew Town they do very respectful numbers with both stations... Of course that is a different situation and a different market, but they ware going after the money demo and if The Mountain Does not hurt 96.5 then they have achieved what they wanted... If The Mountain does start to erode 96.5's numbers then it will be time to change the station to something that will compliment The Mountain... I still think a good solid CHR would do pretty good in Asheville, but then again I am just arm chair PDing ;D... CC1
 
Saga really blew it!

They took a golden opportunity to go after women with an AC in a town My 102 doesn't reach that well and what did they do? Give Asheville another Rock station!!

It amazes me that they went to all that trouble to move in a station from Tennessee and not even fill a hole an obvious hole in the market with a mainstream format.

The station really stinks...the music selection is bad and it debuted with no splash in Asheville. I'd say most people don't even know it happened!

Other than that, they're doin' great....

TK
 
tk said:
Saga really blew it!

They took a golden opportunity to go after women with an AC in a town My 102 doesn't reach that well and what did they do? Give Asheville another Rock station!!
Click to expand...
But Star 104.3 is in Asheville.

What Asheville really needs is standards. These are the same people that switched WISE to talk and then sports. WMXF is a great station musically and I'll be listening a lot to it this week, but only because I'll be a few miles west of Asheville.

Isn't Asheville supposed to be a good place to retire? Then why are the only stations for old people that actually reach the city either talk or religious (or both)?
 
vchimpanzee.....sadly enough, no one cares about the upper demos anymore! If anything, 1350 should go standards. I personally like standards, but no one with a nice FM signal will do it.
 
I agree on Standards being a good format for Asheville. 1350 may a good place to put it, but they are leaning toward Oldies now (60s, 70s, and a few 80s) and don't sound too badly the last time I listened to them about a month ago. Given 1350's inconsistent track record, they need to stick with some format. The closest standards stations are WMXF (as was mentioned); 1600 WTZQ, Hendersonville; and 1470 WTOW, Spruce Pine.
Of course, many standards stations have moderned-up their formats over the past couple of years and don't sound as "standard" as they used to.

Eric
 
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