WTOP Does It Again

[DToTheJ]

Their $64 million taken in for the year of 2011 is 12% more than their total revenue for 2010.
http://www.bizjournals.com/washington/news/2012/04/12/wtop-remains-nations-top-biller.html

 

[recto101]

http://www.radio-info.com/news/wtop-washington-dc-all-newser-repeats-as-americas-top-billing-station

WTOP makes $64 Million a year
WBBM makes $48 Million a year
WCBS-AM makes $47 Million a year
WINS make $42 Million a year.

But How come WINS only makes $42 Million dollars a year if they have more listeners in the NYC books than WCBS 880?

 

[Mrtraveler01]

http://www.radio-info.com/news/wtop-washington-dc-all-newser-repeats-as-americas-top-billing-station

WTOP makes $64 Million a year
WBBM makes $48 Million a year
WCBS-AM makes $47 Million a year
WINS make $42 Million a year.

But How come WINS only makes $42 Million dollars a year if they have more listeners in the NYC books than WCBS 880?

If I were to guess, I'd figure the fact that WCBS is the Yankees flagship station has some role in making it more profitable than WINS.

 

[DX]

The answer: A more affluent, suburban audience sought by advertisers!