Back in 1976, Maranatha Broadcasting in Allentown wanted the call letters WABT for the TV station that they were building on channel 69. The call letters would have stood for "Allentown-Bethlehem Television". A.V. Tidmore in Pottsville objected, fearing confusion with his FM station, WAVT, so Maranatha decided on WFMZ-TV instead. After a rocky start, WFMZ-TV went on to become the most successful independent television station in the country.
Now, let's crank up the reverb, get the PAMS jingle singers warmed up, and let's sing "Ninety-Six Seven, W-A-B-T"! (No connection with Maranatha nor to Mr. Tidmore.)