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WTTS needs to flip to CHR

M

Mid West Clubber

Guest
With CHR Radio on fire now,, wouldnt it be smart to take this flame thrower back to its roots as a CHR,, they could call it Power 92 again.. I-94 isnt making it due to signal issues,, but WTTS, would give alot of markets a CHR with no listenable local CHR,, this signal makes it about 20 miles north of lafayette, and all the way to marion going North,, Well past the illinois and ohio state lines east and west and all the way to Elizabethtown Kentyucky almost... going south. This signal would give alot of markets a CHR that dont have one,, or have one on a weak distant signal.. WTTS has an ERP of 100,ooo watts, and would locally give Indianapolis and Bloomington another CHR, and also give martinsville, bedford, Columbus, Seymour and Salem a CHR. They should take advatage of the signal and market it to all of south central indiana,, instead of pretending to be in Indy. Its the Format that is number one right now,, the reason I-94 is tanking is the weak signal, and its just too far north for reliable building penetration anywhere south of the circle.
 
WTTS has an ERP of 100,ooo watts
---
No, 52,000 watts at 900 some feet. Maybe the equivalent of 100kw at 500 feet, I can't be bothered to do the math on a Saturday :)

Still don't think World Class Rock is going anywhere.
 
Mid West Clubber said:
With CHR Radio on fire now,, wouldnt it be smart to take this flame thrower back to its roots as a CHR,, they could call it Power 92 again.. I-94 isnt making it due to signal issues,, but WTTS, would give alot of markets a CHR with no listenable local CHR,, this signal makes it about 20 miles north of lafayette, and all the way to marion going North,, Well past the illinois and ohio state lines east and west and all the way to Elizabethtown Kentyucky almost... going south. This signal would give alot of markets a CHR that dont have one,, or have one on a weak distant signal.. WTTS has an ERP of 100,ooo watts, and would locally give Indianapolis and Bloomington another CHR, and also give martinsville, bedford, Columbus, Seymour and Salem a CHR. They should take advatage of the signal and market it to all of south central indiana,, instead of pretending to be in Indy. Its the Format that is number one right now,, the reason I-94 is tanking is the weak signal, and its just too far north for reliable building penetration anywhere south of the circle.
Click to expand...

37000 watts at 1089 feet??
 
Mid West Clubber said:
With CHR Radio on fire now,, wouldnt it be smart to take this flame thrower back to its roots as a CHR,, they could call it Power 92 again..
Click to expand...

WTTS has been AAA since '92. Was Rock before that, and Country before that, going back to the 70's. No CHR roots whatsoever.
 
It was rock 92 for awhile,,, Power 92 before that as a rock leaned CHR, and before that was simply called WTTS, and was an Adult friendly CHR,, I have several airchecks on old worn out cassettes to prove it.. It always had a rock lean,, but even as WTTS and Power 92 it played the Crossover POP hits.. I dont remember it ever being crountry, that must have been ages ago,, the earliest I remember them is 84.
 
WTTS usually gets between a 2.5 to a 3. Switching to the Oldies format that was on WKLU one year
ago might get them a 4 or better. But, why would they want to split a 1 with 93.9? Even if I-94
dumps CHR this would leave them only a 1.

WTTS' tower is 17 miles north of Columbus, Indiana. So, they need to do a niche format to do well
in Indy. Oldies like the last incarnation of WKLU is my first choice. Fine tuning the Triple A is not bad either.

CHR would be the worst choice.
 
Mid West Clubber said:
With CHR Radio on fire now,, wouldnt it be smart to take this flame thrower back to its roots as a CHR,, they could call it Power 92 again.. I-94 isnt making it due to signal issues,, but WTTS, would give alot of markets a CHR with no listenable local CHR,, this signal makes it about 20 miles north of lafayette, and all the way to marion going North,, Well past the illinois and ohio state lines east and west and all the way to Elizabethtown Kentyucky almost... going south. This signal would give alot of markets a CHR that dont have one,, or have one on a weak distant signal.. WTTS has an ERP of 100,ooo watts, and would locally give Indianapolis and Bloomington another CHR, and also give martinsville, bedford, Columbus, Seymour and Salem a CHR. They should take advatage of the signal and market it to all of south central indiana,, instead of pretending to be in Indy. Its the Format that is number one right now,, the reason I-94 is tanking is the weak signal, and its just too far north for reliable building penetration anywhere south of the circle.
Click to expand...

you're in Indiana, not New York City...its country all the way baby...WGTC in the 70's..."Big Country"
 
UCK Central Indiana has way too many county stations.. lets do a bandscan and see how many I get

92.7....Very weak but there,, im thinking this is the seymour station that replaced QKC.

94.1...Bible blaster...Gospel country

95.5 WFMS... THE LEADER IN THE AREA

97.1 HANK

97.5 very weak country station,.... I dont really count these weak ones but i will log them

99.1... Classic Country Weak but there...Country legends

99.9 HI 99 Terre haute.. Good signal

100.5 WWKI weak and mixing with gen X radio.. like I said it dont count but Im gonna log it.

101.3 Static and country,, unknow location,, not wkkg bleeding over

101.5 WKKG

102.3 WCBK LOCAL

Cant hear it here but in Indy you have 102.5 new castle

105.1 Bloomington

106.5 Washington Vincennes...Country.. moderate signal


And you think Cenral and south central indiana needs more country... isnt the field crowded enough..


Now lets do a CHR bandscan

96.7

100.7 Not listenable..bleed over from translator

100.9

93.9...static and hash in martinsville do to hash from myjoy 94.1 and paul ford.

99/half WZPL... not really chr anymore.
 
I love WTTS just as it is. The pants down kids in Martinsville can just continue
listening to that 500 watt pirate station on 93.5 right there in Martinsville.
 
Mid West Clubber said:
UCK Central Indiana has way too many county stations.. lets do a bandscan and see how many I get

92.7....Very weak but there,, im thinking this is the seymour station that replaced QKC.

94.1...Bible blaster...Gospel country

95.5 WFMS... THE LEADER IN THE AREA

97.1 HANK

97.5 very weak country station,.... I dont really count these weak ones but i will log them

99.1... Classic Country Weak but there...Country legends

99.9 HI 99 Terre haute.. Good signal

100.5 WWKI weak and mixing with gen X radio.. like I said it dont count but Im gonna log it.

101.3 Static and country,, unknow location,, not wkkg bleeding over

101.5 WKKG

102.3 WCBK LOCAL

Cant hear it here but in Indy you have 102.5 new castle

105.1 Bloomington

106.5 Washington Vincennes...Country.. moderate signal


And you think Cenral and south central indiana needs more country... isnt the field crowded enough..


Now lets do a CHR bandscan

96.7

100.7 Not listenable..bleed over from translator

100.9

93.9...static and hash in martinsville do to hash from myjoy 94.1 and paul ford.

99/half WZPL... not really chr anymore.
Click to expand...

There you go...because Country sells and CHR doesn't (it did once, but today's music really sucks!!)
 
cold_coffee said:
Fine tuning the Triple A is not bad either.
Click to expand...

I agree with this. I love their format but they could use some better imaging. And TTS a CHR? HA, that would be the day I remove 92.3 from my preset. CHR is a garbage format in my opinion. Sure it might sell but then where do the alternative listeners turn? X103 in Indy is about it and that doesn't make it into Bloomington.
 
X 103 used to make it into bloomington until 103.1 in smelliettesville got that 103.1 bible blaster.
 
Also my mind may have not been fine tuned as too what CHR really was,, but wasnt they chr when they where Power 92,, and Adult Top 40 before the Power was added.. I remember them being AOR as Rock 92 for a short time.
 
I distinctly remember WTTS being CHR in the late '80s on the rare occasions I was in the area. They didn't play that much Michael Jackson, and they'd throw in an old rock song every now and then, but they were CHR.
 
Mid West Clubber said:
It was rock 92 for awhile,,, Power 92 before that as a rock leaned CHR, and before that was simply called WTTS, and was an Adult friendly CHR,, I have several airchecks on old worn out cassettes to prove it.. It always had a rock lean,, but even as WTTS and Power 92 it played the Crossover POP hits.. I dont remember it ever being crountry, that must have been ages ago,, the earliest I remember them is 84.
Click to expand...

92.3 was country in the late '70s or early '80s as WGTC. Tarzian moved the WTTS call letters and Top 40 (IIRC, it really was more of a "chicken-rock" station than a true Top 40) format to FM in 1984, with WGTC/country music going to AM 1370.
 
Change WTTS from a successful profitable (and only) AAA format in Indy to the third (maybe fourth if you count ZPL) CHR because you'd get into Seymour and Columbus?

How much ad revenue will THAT scenario generate?
 
alextide32 said:
cold_coffee said:
Fine tuning the Triple A is not bad either.
Click to expand...

I agree with this. I love their format but they could use some better imaging. And TTS a CHR? HA, that would be the day I remove 92.3 from my preset. CHR is a garbage format in my opinion. Sure it might sell but then where do the alternative listeners turn? X103 in Indy is about it and that doesn't make it into Bloomington.
Click to expand...

Isn't B97 already the Bloomington CHR?

WTTS management is likely anxious to see if PPM uncovers lots of previously uncredited listenership.
 
I don't think WTTS needs to flip. Formaticly, WTTS sits pretty well between Q95 and X103. If I were to do anything with the station, I'd back off on some of the older rock that you can hear all the time on Q95 or WJJK and focus more on the 80s and 90s alternative gold and new 'lighter' alternative rock that X103 won't touch, but that's just what I'd like to see as a frequent WTTS listener when I'm down in Indy. Overall, WTTS sounds just fine.
 
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