WTXF starting 11am newscast

[odomski]

From FTVLive: The Philadelphia Inquirer reports that Fox's Channel 29 will launch an 11 a.m. newscast Oct. 2. On-air talent for the 30-minute show will be announced at a later date. Current WTXF news lineup: The Ten O'Clock News at 10 p.m. and the 7 a.m. Good Day Philadelphia.

My comments: this is a good idea. It's something different than a traditional Noon newscast. I don't think just a 30-minute show will do any good though. Perhaps an hour-long "news magazine" type show would work...some traditional hard news, then feature-type segments. I don't think it will compete well with The Price Is Right on Channel 3, and The View on Channel 6. On this board, this new newscast will just give Julius something else to complain about. What does you think? Why or why not?

 

[Jul]

From FTVLive: The Philadelphia Inquirer reports that Fox's Channel 29 will launch an 11 a.m. newscast Oct. 2. On-air talent for the 30-minute show will be announced at a later date. Current WTXF news lineup: The Ten O'Clock News at 10 p.m. and the 7 a.m. Good Day Philadelphia.

My comments: this is a good idea. It's something different than a traditional Noon newscast. I don't think just a 30-minute show will do any good though. Perhaps an hour-long "news magazine" type show would work...some traditional hard news, then feature-type segments. I don't think it will compete well with The Price Is Right on Channel 3, and The View on Channel 6. On this board, this new newscast will just give Julius something else to complain about. What does you think? Why or why not?

It should be on at noon.

 

[radioinactive]

NBC 10 had an 11AM newscast a number of years ago but gave it up for their 10! show at 10AM. I don't know what the numbers were at the time but obviously they felt they would be better at 10AM.

 

[imhomerjay]

From FTVLive: The Philadelphia Inquirer reports that Fox's Channel 29 will launch an 11 a.m. newscast Oct. 2. On-air talent for the 30-minute show will be announced at a later date. Current WTXF news lineup: The Ten O'Clock News at 10 p.m. and the 7 a.m. Good Day Philadelphia.

My comments: this is a good idea. It's something different than a traditional Noon newscast. I don't think just a 30-minute show will do any good though. Perhaps an hour-long "news magazine" type show would work...some traditional hard news, then feature-type segments. I don't think it will compete well with The Price Is Right on Channel 3, and The View on Channel 6. On this board, this new newscast will just give Julius something else to complain about. What does you think? Why or why not?

I think to some extent it depends on what surrounds it on the schedule and the promotion it gets. Agreed that a 30-minute show doesn't seem to make much sense, and if it's sandwiched between Divorce Court and Judge Whoever, it won't get the kind of flow that a new entrant at an unusual time would need to do well. (Though one could say that coming back on with a magazine style hour just two hours after Good Day ends seems a bit much--maybe a 1 p.m. show would do better.)

It will be very interesting to see if there's an audience for earlier mid-day news. The audience that watches during lunch probably won't be eating at 11 just to see Fox News.

 

[toby]

I am guessing that it may be like WNYW's Fox 5 Midday, which airs at 11:30.

 

[rch66]

NBC 10 had an 11AM newscast a number of years ago but gave it up for their 10! show at 10AM. I don't know what the numbers were at the time but obviously they felt they would be better at 10AM.

Actually, the 11am newscast was replaced by the 4PM newscast.

It started like this: After CH.10 became an NBC affiliate, they expanded their 12Noon newscast to an hour, since NBC didn't have a soap starting at 12:30pm EST (CBS does, with Young & the Restless). When KYW acquired CBS affiliation, KYW immediately launched a noon news. However, not too long after, (maybe a yr. top) CH.10 felt the news at noon was saturated here with 3 stations doing it.

Sunset Beach (airing at 3PM) was shifted to noon, freeing CH.10 of the 3pm hour for a syndicated show, and the 12 noon newscast moved to 11am. Some 1-2 years later, NBC10 followed D.C.'s WRC 4 with a 4PM newscast, but the 11am newscast was nixed as a result. The 11am newscast had Uze Brown Washington and some Saturday anchors, but the 4pm newscast had a new anchor, Larry Mendte.

CH.10 shifted all the day programming an hour earlier, to accomodate the 4pm news, while dropping the 11am one. Days of Our Lives moved to noon whereas on WNBC and WMGM, it was on at 1 PM. Only last year or the year before (can't remember, but it included losing Montel), NBC 10 shifted DOOL back to 1pm, Passions to 2pm, dropping Montel.

For awhile, there was no news on CH.10, between 9 - 4, though 10 had more news in the evening, with the 4pm news.

10! started not as long back, maybe within the last 4 years, but it didn't come at the sacrifice of anything local. Back in the 90's, WPVI had a very successful program AM Philadelphia at 10am. I'd think if WPVI was doing a 10am local program today, it'd probably achieve better ratings than CH.10's 10! But Disney just wants to keep WPVI's morning the same as WABC.

Now with CN8 discontinuing their morning newscast, and Philly having no newschannels, KYW should replace the Inside Edition, Entertainment Tonight rerun block at 9AM, with an hour newscast or a local program. The syndicated talk against Regis doesn't work and they have a list of shows that failed there (including Larry Elder, etc.) WUSA 9 CBS in D.C. runs a 9am newscast, and CBS owned KDKA in Pittsburgh runs a 10am local program. Another possibility for KYW is running something local at 3PM. I know KGO 7 in S.F. airs The View from the Bay at 3PM.

For Fox29, it's probably better sticking with the morning hours, for more local programs.

 

[rch66]

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