WTZQ has been playing format roulette lately, due to their satellite music services folding, the latest being Hit Parade Radio. Now, with the exception of mornings and two hours in the afternoon, they're running local automation, programming their own music. I heard the afternoon guy reading a liner that went something like; "playing your favorite music from the last nine decades". I later heard them go from Born To Run-Bruce Springteen, into some Benny Goodman Tune.
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WTZQ-Hendersonville Update
- Thread starter kruxman
- Start date
NINETY Years of music?!?!? No doubt there's some good music there -- but all rolled into ONE format? I believe this ranks up there with the sound of fingernails on a chalkboard.
Why not just go with Dial Global's Adult Standards format.
Eric
Why not just go with Dial Global's Adult Standards format.
Eric
They should go further back.
Not when it counts. Aren't they talk most of the time?kruxman said:WHKP-AM in Hendersonville, already has DG Adult Standards.
And when's someone going to make WMXF a real Waynesville station again? Put this music back there!
vchimpanzee said:Not when it counts. Aren't they talk most of the time?kruxman said:WHKP-AM in Hendersonville, already has DG Adult Standards.
And when's someone going to make WMXF a real Waynesville station again? Put this music back there!
They run Adult Standards from 3 AM- 5 AM, then 10 AM-noon and 6PM-Mid Mon-Sat. Sundays, all day after 12 PM. They have live/local music programming in morning and afternoon drive. The only syndicated talk show they have is Rush, noon-3 PM which is repeated midnight - 3 AM. They do have some local talk shows that are an hour long, a couple times a week.
vchimpanzee said:Not when it counts. Aren't they talk most of the time?kruxman said:WHKP-AM in Hendersonville, already has DG Adult Standards.
And when's someone going to make WMXF a real Waynesville station again? Put this music back there!
I agree...but we're talking about "Cheap Channel" here. Any way to run a format the cheapest possible. Simulcasting is cheaper. You know regarding WMXF (heritage Waynesville's WHCC), why does CC own a small AM in a town the size of Waynesville? Did no one local want own it/operate it? I mean, when CC moved WFMX to Clemmons/Greensboro 4 years ago they weren't interested in keeping WSIC were
they? I would love to own 1400 WMXF - Waynesville's not a huge town, but it's the largest NC town between Asheville and Murphy and/or Franklin. And other than WMXF being licensed to Waynesville, it's just repeating WWNC.
Eric
eacalhoun1 said:vchimpanzee said:Not when it counts. Aren't they talk most of the time?kruxman said:WHKP-AM in Hendersonville, already has DG Adult Standards.
And when's someone going to make WMXF a real Waynesville station again? Put this music back there!
When Haywood County was added to the Asheville Metro Radio Market, I think the odds of Clear Channel getting rid of WMXF were greatly diminished. They are using it to maintain/bulk up the WWNC brand(ratings).
Back when Waynesville had a local AM/FM, it always had problems doing the kind of revenue you would expect an attractive place like Waynesville would do. There are a lot of things out selling advertising there...magazines, weekly papers, etc. plus even in the days of AM radio, Asheville dominated the audience. In the good old days, WHCC(AM) changed ownership many times unlike WHKP or even WRGC for that matter which had consistency of ownership. You rarely saw small town stations sell often in the 1950s and 1960s but they did in Haywood County.
Small town advertisers like to buy what they know. Also, just because it works well in one market doesn't mean it will in another. Art Cooley doesn't like to be reminded that they once owned and operated 970 in Canton.
Also, the more Waynesville has become a retirement town, the less importance the local radio stations are to the community. Those half backs from Florida have no history with the stations. Some of them will open a business just to have something to do but not take it serious enough to really be an aggressive advertiser.
The two most successful small town operations in the NC mountains remain WKSK in West Jefferson and WKYK in Burnsville. No one else comes close in overall domiance of ratings and revenue and without being right under a neaby larger market.
I agree...but we're talking about "Cheap Channel" here. Any way to run a format the cheapest possible. Simulcasting is cheaper. You know regarding WMXF (heritage Waynesville's WHCC), why does CC own a small AM in a town the size of Waynesville? Did no one local want own it/operate it? I mean, when CC moved WFMX to Clemmons/Greensboro 4 years ago they weren't interested in keeping WSIC were
they? I would love to own 1400 WMXF - Waynesville's not a huge town, but it's the largest NC town between Asheville and Murphy and/or Franklin. And other than WMXF being licensed to Waynesville, it's just repeating WWNC.
Eric
Art,
I certainly agree with your take on the success of WKSK and WKYK(+ WTOE) -- they are gems and I've always admired their success as AMers. I believe WHKP could also be thrown in there -- especially since they are but a blip flanked by the Asheville and Greenville markets. I did not know Art Cooley once owned WWIT in Canton...when was that? I knew WHKP briefly owned and simulcasted on Tryon and Brevard sometime around the late 80s.
Eric
I certainly agree with your take on the success of WKSK and WKYK(+ WTOE) -- they are gems and I've always admired their success as AMers. I believe WHKP could also be thrown in there -- especially since they are but a blip flanked by the Asheville and Greenville markets. I did not know Art Cooley once owned WWIT in Canton...when was that? I knew WHKP briefly owned and simulcasted on Tryon and Brevard sometime around the late 80s.
Eric
If Waynwesville has retirees, they need a radio station. And I'll bet a lot of them don't like country music. And clasical is probably too uptight. WMUU did play "I Feel Pretty" the other day, but still ...
As much as I'd love to see WMXF (or WHCC as I remember it) return to local ownership, I have to agree with Art. Having grown up in Haywood County, and having been an operator there myself, I can attest firsthand that it's a market unlike most others in Western NC. There are more ad reps on the street selling more mediums in Haywood County than any place I can name right off hand. The sad fact is, there likely aren't enough people in Haywood County who'd embrace local radio to ever make it successful again.
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