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WUBG (1.570/105.3) Now Spanish

First noticed during a bandscan in the car this past afternoon (c.2:15), it appears WUBG-1.570 (and // W287CW-105.3) has dropped EMF’s “K-Love” (I believe it was just an LMA with Costa-Eagle—?), and is now Spanish. It doesn’t appear to be a simulcast of any of Costa’s other outlets in the Boston-Lawrence area, though it very well may be birdfeed/satellite (another LMA?).
 
With their WKVB now transmitting from Hudson and its three boosters in Boston, Lexington and Waltham, and their translator for WMSJ (Freeport, ME) in Lawrence MA, I'd think the coverage from WUBG and its translator became mostly redundant for EMF, which they didn't own.
 
Tuned in to both and got a half decent signal. The AM reaches a pretty big area and the FM is close to Boston. There was a recorded liner giving the frequencies in Spanish and then "..de Boston".
1570 had a couple different Spanish language formats (Viva, Nossa) from 2011 to 2018.
 
Now I heard a liner that started in English and finished in Spanish..."This is your station. LatinX Boston"..isn't that what 1300/99.9 is running? Quickly flipped to 1300 and they had something else.

No, wait..going to the thread about 1300/99.9 that's called Latina or Latin. LatinX is on Costa Media's "1490 and 103.7"
(So Costa Eagle is now Costa Media and Hispanic owned?)
No mention of 1570/105.3 on that page, yet.
"La Mezcla de Boston"
Mezcla apparently translates to blend or mixture as in a mixture of cultures

Coverage area of the 103.7 now relaying
1490:
 
Last edited:
Now I heard a liner that started in English and finished in Spanish..."This is your station. LatinX Boston"..isn't that what 1300/99.9 is running? Quickly flipped to 1300 and they had something else.

No, wait..going to the thread about 1300/99.9 that's called Latina or Latin. LatinX is on Costa Media's "1490 and 103.7"
Yup, this morning (I don’t know if it was there yesterday) 105.3
has “LatinX” as the RDS, and a quick switch to 1.490 confirmed it.
 
(So Costa Eagle is now Costa Media and Hispanic owned?)
No, Costa Media is a separate company that is LMA'ing 1490/103.7 (and apparently now 1570/105.3) from Costa-Eagle. Similar name, different ownership. The Costa Media owner is a former Entravision executive with designs on an East Coast network; he just also bought WFAX in the DC market.
 
On the LatinX facebook page:
HELLO BOSTON
🥂

Now Listen to us all over #massachusetts and #newhampshire
📡

LATINXBOSTON 105.3FM -103.5FM - 1570AM-1490AM
 
Not sure i would consider 105.3 a Boston signal i cant even hear them. 99.9 Is a better signal.
On the business site of radio, if they are in the Metro Survey Area they are "in Boston".
 
Speaking of translators, the 102.9 in Lawrence is now "Valley 98.9" on the HD2 and "Boston's Big FM" on the HD3, complete with jingles and advertising. The HD3 is still at a very low audio level compared to the HD1 and 2.
 
I assumed that "Costa-Eagle" was Portuguese, not Hispanic. One or two of their stations broadcast in Spanish but one was in Portuguese. Interesting that New England still has a full power FM station broadcasting in Portuguese, 97.3 WJFD New Bedford. It can be heard in many parts of the Boston metro, as well as Providence.
 
I forgot to mention: I happened to catch the 102.9 HD3 at the top of the hour. No call letters mentioned. Just "Boston's Big FM, 102.9 HD3 Lawrence with hits of the 60s and 70s"
 
I assumed that "Costa-Eagle" was Portuguese, not Hispanic. One or two of their stations broadcast in Spanish but one was in Portuguese. Interesting that New England still has a full power FM station broadcasting in Portuguese, 97.3 WJFD New Bedford. It can be heard in many parts of the Boston metro, as well as Providence.
Costa-Eagle was the broadcasting arm of the Lawrence Eagle-Tribune. Today the newspaper is no longer locally-owned, and I have no idea who is behind Costa-Eagle, or whatever their new business is named.

Southeastern MA and the eastern part of RI that borders on it has a huge number of Portuguese-speaking immigrants and descendants. There's a growing number in the Lynn-Peabody area as well.
 
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