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WUBL-HD 3-WGST

A

amlover

I listen to WGST 640 am on WUBL HD-3 Channel especially at night when 640 drops power and it sounds terrific. I enjoy Coast to Coast and some weekend shows. My question is they never promote the HD Signal on WUBL-HD-3 and they really should since HD Radio's have come down in price. If HD is gonna make it why not promote it. Just a thought.
 
amlover said:
I listen to WGST 640 am on WUBL HD-3 Channel especially at night when 640 drops power and it sounds terrific. I enjoy Coast to Coast and some weekend shows. My question is they never promote the HD Signal on WUBL-HD-3 and they really should since HD Radio's have come down in price. If HD is gonna make it why not promote it. Just a thought.
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I thought they used it as part of their top of the hour station I.D?
 
Good question AMLover!
Isn't it interesting that an industry whose product/expertise is advertising can't formulate a campaign to generate one iota of interest in HD Radio.
What has happened to this business?? Used to be we could sell ice to Eskimos........
 
RoddyFreeman said:
They have to mention it in their legal ID by law.
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Many times they mumble it, but they do get it in there.
 
A legal ID does not promote the channel. It's just an ID. I mean why don't they run on air promotion's sending listeners to the HD-3 Channel and promote HD Radio's. Unless you are downtown or on the southside you can't hear 640 am at night. WUBL-HD-3 is clear as a bell.
 
amlover said:
A legal ID does not promote the channel. It's just an ID. I mean why don't they run on air promotion's sending listeners to the HD-3 Channel and promote HD Radio's. Unless you are downtown or on the southside you can't hear 640 am at night. WUBL-HD-3 is clear as a bell.
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Clear Channel FM stations have been running spots for HD radio. But it's been a losing battle. So few listeners are coming onboard. If the FM's can sell commercial time, they probably feel the money is more valuable to them than running non-paid HD spots.
 
RoddyFreeman said:
amlover said:
A legal ID does not promote the channel. It's just an ID. I mean why don't they run on air promotion's sending listeners to the HD-3 Channel and promote HD Radio's. Unless you are downtown or on the southside you can't hear 640 am at night. WUBL-HD-3 is clear as a bell.
Click to expand...

Clear Channel FM stations have been running spots for HD radio. But it's been a losing battle. So few listeners are coming onboard. If the FM's can sell commercial time, they probably feel the money is more valuable to them than running non-paid HD spots.
Click to expand...
But when you have WGST playing 2 or 3 PSAs during a break...
 
In other news, the FCC just authorized a 6dB (4x) increase in broadcast power for HD signals with no app necessary. Stations could also apply for a 10dB increase (~12x increase?).

Does anyone have any idea how quickly stations are adopting the 6dB increase?
 
Greedy Kilowatt said:
Wow. That ought to save them.
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Well, you still can't make chicken salad out of chicken scratch.
 
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