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WUFO gets a translator

R

Rob Piotrowski

Just before the Oct. 31 deadline Sheridan Broadcasting buys W289U currently licensed to Scranton. According to Scott Fybush it'll put the lil' box on a ride to Buffalo where it will end up at 100.7 FM.
 
This is, if memory serves, the 3rd station in WNY this year that picked up an FM translator to give them additional coverage.

First, WBBF/1120 picked up a translator at 100.3.

Then, WLVL in Lockport added FM coverage at 105.3(which BARELY gets into the Buffalo metro area).
 
Just more RF flotsam and jetsam to wash up on the shore known as the FM band. Really... you're gonna listen to this dr vi g aro n i y ur c r.
 
The original article said 100.7. That would make more sense. There's no room in the 107.x band. CHIN has an FM at 100.7, but its signal isn't nearly as strong as Q-107 at 107.1.
 
I'm happy for the folks at WUFO. The station is locally-owned. It serves Buffalo's African-American community with distinction. Getting the FM translator is certainly a good thing. But a game changer? Hardly. Rarely have we seen an FM translator in this market make much of a difference in audience numbers. WECK's translator at 102.9 is probably the most successful of the bunch. I have to give credit to Sheila Brown. She knows how to get good PR. TV stations covered her annoucement. And so did the News' medical reporter. Say what? I guess he was on the general assignment beat Sunday. It would have helped if he knew the right questions to ask. First of all, he got the frequency wrong in the article. It is 100.7, not 107. What is the wattage so we could better assess signal strength? And which WNED tower? They have three -- TV and two radio -- none of them within the city limits. So, my question is how effective will the signal be in reaching Buffalo's minority populations inside the city. Again, I don't want to rain on WUFO's parade. But those of us who know the "biz" are skeptical about how "history is being made" here.
 
Are there any holes in WUFO's coverage area? Granted it's been 20 years since I've been in the area, but I've always found their signal to be pretty good. I was always able to pull it in when I lived in Toronto without any problems, and it seemed rock solid wherever I was when I went to Buffalo. I suspect an FM translater placed in the right areas shouldn't have too much of an issue with CHIN, but might only result in a few new listeners. Those who already want WUFO's programming are probably already listening and probably don't have too many complaints about reception.
 
mimo said:
Those who already want WUFO's programming are probably already listening and probably don't have too many complaints about reception.
Click to expand...

What is the age of their main audience?
Adding FM helps, maybe, for the younger listeners who might rarely think to tune into the AM dial.
However, why fight for an FM presence when they could just as easily go with HD radio as the alternative to AM?
Or "an app for that" (as Apple likes to say, for listening on a smart phone...)
 
Mark1981 said:
I'm happy for the folks at WUFO. The station is locally-owned. It serves Buffalo's African-American community with distinction.
Click to expand...

WUFO's program Buffalo on Fire, is everything that is wrong with Buffalo's African-American community. This is a Saturday program and the only one I listen to regularly, due to unqualified "Mutual Fund" or what is now known as "Investing Sense" being aired on WBEN. I have to tune in tomorrow and during the week, because I can't really grasp what this station is about. Remember per the folks here, preaching Christian values on a 930AM or Catholicism on a 101.7FM = bad news, but this particular station appears to mix Christianity with radical left wing politics. The Catholic Radio Network with a heavy dose of NPR might be the best way to describe it. Even more radical than NPR. The hosts of this particular program seem like they actually have good intentions, but are actually delusional. Then again, I think one of them is more religious and the other more radical left.

I will try again tomorrow and see if there is any "distinction" being served.
 
"dand", it just might be that ultra-conservative old white guys aren't their target audience. You see everything through one (distorted) filter. There are MANY other points of view out there.
 
SirRoxalot said:
"dand", it just might be that ultra-conservative old white guys aren't their target audience. You see everything through one (distorted) filter. There are MANY other points of view out there.
Click to expand...

If they aired Bauerle 3-7 on WUFO, they'd be doing that demographic a huge favor.
 
If they aired Bauerle from 3-7 on WUFO, they'd have NO listeners. It's not that their audience can't find Bauerle at 930 AM.
 
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