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WUIL becoming WKIO?

A

AlexBrowne

Rumors are that WUIL will be changing its call letters to WKIO. One wonders if there is a format change also on its way that would be consistent with those C-U heritage calls.
 
It's no rumor. The call-letter change request is already on file with the FCC. The only rumor is what the format will be.
 
Well, for longtime residents of C-U, WKIO means either:

- The original K-104, a classic rock station that probably wouldn't be all that different from the current U-Rock 107.9 -- so I would wonder why you'd want to change the call letters.

- Oldies 92.5, after WKIO moved down the dial circa 1990. Oldies/Classic Hits stations are doing quite well these days in other markets, and they might see a niche for that in C-U.
 
I seem to remember K-104 was a top-40 station in the 80's. The WKIO calls stood for "Keep It On" as "Keep It On K-104" was its positioner.

Hard-to-say what the new format will be. I was under the impression Saga was running True Oldies on an HD multicast/translator combo, and there's little room for another CHR with 94.5 doing adult CHR and 96.1 running mainstream.
 
Kent said:
I seem to remember K-104 was a top-40 station in the 80's. The WKIO calls stood for "Keep It On" as "Keep It On K-104" was its positioner.

Hard-to-say what the new format will be. I was under the impression Saga was running True Oldies on an HD multicast/translator combo, and there's little room for another CHR with 94.5 doing adult CHR and 96.1 running mainstream.
Click to expand...


You may be right about WKIO in the '80s, Kent. I did not live in C-U then, so I may have misstated what I thought was their format -- but in any case Q96, in particular, does have a top-40 format today.

And yes, Scott Shannon's True Oldies is heard on 97.9, which is also WLRW-HD2.

So it's likely they will take on some other station a little more established, whatever format they choose.
 
I have some Illini memorabilia that was sponsored by K104.

Was one of their slogans "oldies by day, rock by night"? I have seen this every now and then, and it must have been when KIO was on 92.5.

Glad that the News-Gazette decided to resurrect these old calls. I am looking forward to K108!
 
I can't say for sure about WKIO's slogans, but I do know that 88.7 WPCD used "Oldies by Day, Rock by Night" for a number of years. I can remember using it in 1990.
 
To take the KIO thing one step further back, in the early seventies I worked briefly at their predecessor on the "104" frequency, WTWC. Great calls--"Twin Cities"--and a fun format... free-form progressive rock. Bizarre ownership, IIRC...
 
rbrown said:
Was one of their slogans "oldies by day, rock by night"? I have seen this every now and then, and it must have been when KIO was on 92.5.
Click to expand...

I believe WKIO did use that slogan. I'm actually thinking it was the predecessor to the top-40 format on 103.9, though I'm not certain about that.

Before switching to oldies full-time, I remember K-104 as being what was commonly called "Rock 40." It was a harder rocking top-40 than what you would've heard on 94.5 with few-to-zero dance/rap songs in the mix. I think that evolved out of the "oldies by day, rock by night" format it had, though I suppose I could have that backward, and it could have been an evolution of rock 40 to oldies instead of the other way around.
 
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