WUKS Shifts To Current Based Adult R&B

[Y2kTheNewOldies]

WUKS Shifts To Current Based Adult R&B - RadioInsight

radioinsight.com

Beasley Media shifted “107.7 Jamz” WUKS St. Pauls/Fayetteville NC from R&B Oldies to a current based Adult R&B presentation on Thursday, April 1.

Sporting new “Smooth R&B and Old School” positioning, the move places WUKS back in direct format competition with Cumulus Media’s “Magic 106.9” WMGU Southern Pines. WUKS continues to feature Reach Media’s Russ Parr Show in mornings, ABC Audio’s Deja Vu Show in middays, Program Director Kenny J in afternoons, and ‘The Big Teddy Bear’ at night.

 

[Gregg.]

WUKS Shifts To Current Based Adult R&B - RadioInsight

radioinsight.com

It seems R&B Oldies skews too old. Nearby in Charlotte, WOSF 105.3 made the transition to Urban AC from R&B Oldies in the last couple of years. Same for KMEZ New Orleans. This is despite both markets having a well-established Urban AC station.

 

[davideduardo]

It seems R&B Oldies skews too old. Nearby in Charlotte, WOSF 105.3 made the transition to Urban AC from R&B Oldies in the last couple of years. Same for KMEZ New Orleans. This is despite both markets having a well-established Urban AC station.

The problem is that, while Urban Gold does appeal to the 45+, the average age of the Black community is about a decade younger than non-Hispanic whites, so specific buys generally target 18-49 and not 25-54.