If it means less folk, they'll see a lot less of me (including membership).
I think that $250k CPB grant (that started this whole process) helped determine that WUMB doesn't have to change their programming all THAT much, it was really more about the branding. Non-listeners had an idea in their head what "folk radio" meant and it wasn't what they wanted, but it also wasn't really quite what WUMB was playing, which is borderline Triple-A a lot of the time.