• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WUMB-FM!

thetheo said:
All of the college/non-comm stations are now being included in PPM ratings across the board.

If that is the case, where does one find the numbers for the Worcester-area non-commercial stations (WCUW (community), WICN (public), WCHC (college), etc.)?
 
thetheo said:
All of the college/non-comm stations are now being included in PPM ratings across the board.

I'm assuming it was all done free of charge (they may have even been incentivized) to get the non-comm's on board.

Not true. Arbitron may reserve a slot in the grid for each non-comm, but in order to actually get their ratings accounted and published, the station must invest in the expensive PPM technology at their own expense. If they don't, their slot will be blank.

Many student run college stations don't feel that it's worth the expense. In the Boston metro, WMBR, WZBC, WMFO, WMWM, WBRS, WRBB, are among the college stations that have (so far) opted not to invest in PPM, so there is no record of what their ratings would be.

There was no free incentive deal. Most professional stations, both commercial and public, feel that it's worth investing in the equipment so that they have numbers to show advertisers (commercial stations) and underwriters (non-comm public stations), and to show them how they are doing against their competition.
 
MRBIboredop said:
Folk? ya there is a format that is going to draw listeners, all 4 of them

Radio is about getting the maximum amount of people to listen.

No it isn't! You are confusing the goal with commercial radio. For non-commercial radio it's about filling a niche that is not filled by the commercial stations.

And there are a lot more than 4 people listening to Folk. How may thousand attended the recent WUMB festival? And how many people are at folk coffeehouses in the area every weekend? Boston is definitely the top Folk market in the country. Just because you don't listen doesn't mean lot's of others don't.
 
thetheo said:
I was told non-comms didn't have to pay for the equipment, but maybe I was mis-informed.

No station has to pay for PPM encoding. The encoders are supplied by Arbitron free of charge and remain property of Arbitron.
 
4CX1000A said:
No station has to pay for PPM encoding. The encoders are supplied by Arbitron free of charge and remain property of Arbitron.

At my non-comm halfway across the country, Arbitron did supply a primary and alternate encoder free of charge for us, but not the install - it was up to our contract engineer to get the system set up. Perhaps at some of the market's smaller FMs, like WCHC and WDJM, there's nobody on the premises with the skills and there's no money to call in a pro?
 
4CX1000A said:
No station has to pay for PPM encoding. The encoders are supplied by Arbitron free of charge and remain property of Arbitron.

But as I understand it, ALL stations have to supply the labor to perform the installation. If there is no engineer on the payroll and a contract engineer has to be brought in to do the job (the case with most stations today), the station must pay the engineer for his or her time. I imagine, but do not know, what the engineering time would cost at a typical station, but I would not be surprised if it were several $k. For smaller non-coms, that sum could be hard to come by--especially since, for a non-com, the expenditure might produce no return.
 
You guys do realize that stations pay huge money in the first place to subscribe to Arbitron? These cost your crying about are tiny compared to that.
 
I'm pretty sure, that in the markets with PPM, non-comms are rated without paying the fees. Assuming they installed the equipment to be encoded.
 
they NEVER should have gotten the Marshfield CP, the TLC should have but the FCC screwed them over because Ed Perry was on the Board of Directors.

I know Pat and Ed both, and I like both quite a bit. And while I don't ever begrudge Pat's efforts to try and do more with less compared to most of her pubradio competition...in this case I do think it was a damn shame about the TLC losing out on that license; they would've done a great job with it, I'm 100% sure of that. Not that WUMB won't do the same, and I can certainly see why WUMB would badly want that Marshfield allocation - it's a 1st adjacent right in their back yard, signal-wise.

They never should have gotten WPAA's 91.7 when it went dark, WUML should have been allowed to run more power in that direction, since PAA was the royal pain in my side when I was the CE at WJUL,

Oh you mean WJUL should just be awarded the extra power on a silver platter instead of paying attention to the situation, doing the homework, and having CP modification set up and ready to go for the inevitable end of WPAA that people saw coming from years in advance...like WUMB did? Give me a break. In those days (and maybe it's still true today) WJUL/WUML seemed to go of its way to antagonize its parent institution (UMass Lowell) and that was a major reason why they nearly "lost" the station during the Lowell Sun debacle. I'm not exactly surprised that the college wasn't interested in spending money to prepare for a CP application that would only result in having to spend more money on a new antenna and (possibly) transmitter...all to expand the reach of a station that a lot of people weren't too thrilled was the public face of the institution in the first place.

WMFO wasn't as much of a pain, but any change to 91.5 Lowell would have to conform to engineering standards to protect WMFO, not they deserve a license at all, throwing a dead carrier for hours and days on end really pisses me off.

That was true back in the late 1990's or so. IIRC they got an less-than-cordial visit from the FCC in mid-2001 and got a NAL slapped on them for a variety of violations...lack of transmitter control being one of them. That event got some much-needed attention from Tufts and a lot of those issues were fixed. I believe WMFO is on the air 24/7 or close to it via computer automation, and they are legal in terms of transmitter control and EAS last I checked.


Perhaps at some of the market's smaller FMs, like WCHC and WDJM, there's nobody on the premises with the skills and there's no money to call in a pro?

I believe the reason why WCHC and WCUW don't have Arbitron PPM encoders is because PPM is only in use in the Top 50 markets, which Worcester is not. I think it's market #115 or sometime like that. I'm not sure if WDJM - being in Framingham - falls into the Worcester or Boston markets, though.
 
I believe the reason why WCHC and WCUW don't have Arbitron PPM encoders is because PPM is only in use in the Top 50 markets, which Worcester is not. I think it's market #115 or sometime like that. I'm not sure if WDJM - being in Framingham - falls into the Worcester or Boston markets, though.

WDJM (91.3/Framingham) at Framingham State College is considered to be located within the Boston market.
 
DanStrassberg said:
4CX1000A said:
No station has to pay for PPM encoding. The encoders are supplied by Arbitron free of charge and remain property of Arbitron.

But as I understand it, ALL stations have to supply the labor to perform the installation. If there is no engineer on the payroll and a contract engineer has to be brought in to do the job (the case with most stations today), the station must pay the engineer for his or her time.

It took just an hour of my time to install PPM encoding and monitoring at WHRB. If I were charging them it would amount to $75.
 
It took just an hour of my time to install PPM encoding and monitoring at WHRB. If I were charging them it would amount to $75.

I was gonna say something about this, too - it's not terribly hard to install a PPM encoder and monitor for one station with one signal. It's the commercial clusters when you've got 3 or 4 stations, each with at least an HD2 and maybe HD3, plus webcasts, when you suddenly realize you've got sixteen encoders, sixteen monitors, and sixteen autodialers for the silence sensors (and associated UPS's, etc)...and that's like two entire racks' worth of space to fit everything and still have the needed 1RU blank rack spaces for cooling purposes. Yikes! But for a single non-HD station that may or may not encode/monitor its webcast separately, it's a snap.

WDJM (91.3/Framingham) at Framingham State College is considered to be located within the Boston market.

Makes sense. If they don't have a PPM encoder then I can't say for sure why. Although I suppose it's Arbitron's prerogative...they have to send encoders/monitors to all the subscribers, but I suppose they don't have to do it for the non-subscribers. And while I think WDJM does a nice enough job for what it is, I seriously doubt it's putting a noticeable dent in the ratings for anyone.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom