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WUSJ to Madison
- Thread starter lfuss
- Start date
> The FCC today approved New South's request to change the COL
> of WUSJ-FM from Jackson to Madison. Which brings up the
> question... "why?"
I was kinda' hoping you might know, Larry.
Maybe they want to be able to move futher north to get that coveted 70 dbu over the lucrative market of Yazoo City?!
DE
> of WUSJ-FM from Jackson to Madison. Which brings up the
> question... "why?"
I was kinda' hoping you might know, Larry.
Maybe they want to be able to move futher north to get that coveted 70 dbu over the lucrative market of Yazoo City?!
DE
> > The FCC today approved New South's request to change the
> COL
> > of WUSJ-FM from Jackson to Madison. Which brings up the
> > question... "why?"
>
> I was kinda' hoping you might know, Larry.
>
> Maybe they want to be able to move futher north to get that
> coveted 70 dbu over the lucrative market of Yazoo City?!
>
>
> DE
> As stated here before, New South always wanted to be one of the cool kids(Now will be called the Cool Radio People). Everyone knows Madison is much more stylish. Of course, Mayor Hawkins will now join the morning show on WUSJ, and the towers will be painted to color coordinate with the brick facade on the Madison Walmart.
> COL
> > of WUSJ-FM from Jackson to Madison. Which brings up the
> > question... "why?"
>
> I was kinda' hoping you might know, Larry.
>
> Maybe they want to be able to move futher north to get that
> coveted 70 dbu over the lucrative market of Yazoo City?!
>
>
> DE
> As stated here before, New South always wanted to be one of the cool kids(Now will be called the Cool Radio People). Everyone knows Madison is much more stylish. Of course, Mayor Hawkins will now join the morning show on WUSJ, and the towers will be painted to color coordinate with the brick facade on the Madison Walmart.
> The FCC today approved New South's request to change the COL
> of WUSJ-FM from Jackson to Madison. Which brings up the
> question... "why?"
>
> LF
I think that there's an less than obvious motivation for doing
the city of license change:
WUSJ *might* be trying to prevent a competitor from moving from
out of market and into Jackson. Madison was the last incorporated
town north of Jackson to not have either an AM or FM radio station
serving it already. If I tried to move in a 100.3 FM (for instance)
to north Jackson, then before today I could have claimed that my
proposal to serve Madison would have been in the public interest,
as Madison had no local service before. Now, however, and proposed
station would (at best) only give Ridgeland, Madison, Flora, Canton,
or even Gluckstadt its second or third local service, which would
carry much less priority.
That said, the FCC is reevaluating the rules for allotments at this
time, so it might be a moot issue by the end of the year.
That was my original reaction when I saw the initial notice of
proposed rulemaking. I could be way off base though.
--- Casual Observer
> of WUSJ-FM from Jackson to Madison. Which brings up the
> question... "why?"
>
> LF
I think that there's an less than obvious motivation for doing
the city of license change:
WUSJ *might* be trying to prevent a competitor from moving from
out of market and into Jackson. Madison was the last incorporated
town north of Jackson to not have either an AM or FM radio station
serving it already. If I tried to move in a 100.3 FM (for instance)
to north Jackson, then before today I could have claimed that my
proposal to serve Madison would have been in the public interest,
as Madison had no local service before. Now, however, and proposed
station would (at best) only give Ridgeland, Madison, Flora, Canton,
or even Gluckstadt its second or third local service, which would
carry much less priority.
That said, the FCC is reevaluating the rules for allotments at this
time, so it might be a moot issue by the end of the year.
That was my original reaction when I saw the initial notice of
proposed rulemaking. I could be way off base though.
--- Casual Observer
> WUSJ *might* be trying to prevent a competitor from moving
> from
> out of market and into Jackson. Madison was the last
> incorporated
> town north of Jackson to not have either an AM or FM radio
> station
> serving it already.
That's an interesting idea, but I am not sure that's it.
I don't believe that a Community need be incorporated to host a station. There need only be community-ness, for lack of a better term. Gluckstadt wasn't incorporated when 101.7 got there -- did it ever incorporate?
Even so, there are some incorporated areas that still might suffice, e.g., Richland (used to have an AM). Is Florence incorporated? There are several nearly that might also work, e.g., Morton, Mendenhall, etc.
My experience has been that one can always find some cluster of huts that might work.
Now, Larry Fuss knows WAY more about this than I do. He may chime in and say I am way off on this.
DE
> from
> out of market and into Jackson. Madison was the last
> incorporated
> town north of Jackson to not have either an AM or FM radio
> station
> serving it already.
That's an interesting idea, but I am not sure that's it.
I don't believe that a Community need be incorporated to host a station. There need only be community-ness, for lack of a better term. Gluckstadt wasn't incorporated when 101.7 got there -- did it ever incorporate?
Even so, there are some incorporated areas that still might suffice, e.g., Richland (used to have an AM). Is Florence incorporated? There are several nearly that might also work, e.g., Morton, Mendenhall, etc.
My experience has been that one can always find some cluster of huts that might work.
Now, Larry Fuss knows WAY more about this than I do. He may chime in and say I am way off on this.
DE
J
Jonathan
Guest
> Maybe they want to be able to move futher north to get that
> coveted 70 dbu over the lucrative market of Yazoo City?!
According to the map on the FCC website, they already have city grade coverage of Yazoo City.
Actually, they have city grade coverage for the entire metro with their COL as Jackson so I would assume that a move isn't in the works. If I'm not mistaken, they couldn't move because then it would short space WLZA in Starkville/Columbus.
Maybe, as Landecker said below, they just wanted a "cooler" COL. Who knows...
The FCC map can be found here:
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM977986.html
Jonathan
> coveted 70 dbu over the lucrative market of Yazoo City?!
According to the map on the FCC website, they already have city grade coverage of Yazoo City.
Actually, they have city grade coverage for the entire metro with their COL as Jackson so I would assume that a move isn't in the works. If I'm not mistaken, they couldn't move because then it would short space WLZA in Starkville/Columbus.
Maybe, as Landecker said below, they just wanted a "cooler" COL. Who knows...
The FCC map can be found here:
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM977986.html
Jonathan
> According to the map on the FCC website, they already have
> city grade coverage of Yazoo City.
Actually, that's their 60 dBu (1mV/m) contour. City Grade is 70 dBu (3.16 mV/m). Perhaps getting that elusive City Grade over Yazoo City is all part of their evil master plan.
Or, maybe not!
DE
> city grade coverage of Yazoo City.
Actually, that's their 60 dBu (1mV/m) contour. City Grade is 70 dBu (3.16 mV/m). Perhaps getting that elusive City Grade over Yazoo City is all part of their evil master plan.
Or, maybe not!
DE
> > According to the map on the FCC website, they already have
>
> > city grade coverage of Yazoo City.
>
> Actually, that's their 60 dBu (1mV/m) contour. City Grade
> is 70 dBu (3.16 mV/m). Perhaps getting that elusive City
> Grade over Yazoo City is all part of their evil master plan.
>
>
> Or, maybe not!
>
> DE
>
I'm wondering if a move to the East would be possible. You could city-grade Madison and still put a 50-60 dbu signal into Meridian.
RFB
>
> > city grade coverage of Yazoo City.
>
> Actually, that's their 60 dBu (1mV/m) contour. City Grade
> is 70 dBu (3.16 mV/m). Perhaps getting that elusive City
> Grade over Yazoo City is all part of their evil master plan.
>
>
> Or, maybe not!
>
> DE
>
I'm wondering if a move to the East would be possible. You could city-grade Madison and still put a 50-60 dbu signal into Meridian.
RFB
J
Jonathan
Guest
> I'm wondering if a move to the East would be possible. You
> could city-grade Madison and still put a 50-60 dbu signal
> into Meridian.
Then they would be "competing" against WOKK which is also a New South property. Unless... Surely not! Maybe they plan to put a classic country lean or maybe an outright flip on 96 to compete against WYYW and buffer WOKK.
Or not. Highly doubtful that would happen, besides it wouldn't put a strong enough signal into Meridian to be viable.
Any other ideas?
> could city-grade Madison and still put a 50-60 dbu signal
> into Meridian.
Then they would be "competing" against WOKK which is also a New South property. Unless... Surely not! Maybe they plan to put a classic country lean or maybe an outright flip on 96 to compete against WYYW and buffer WOKK.
Or not. Highly doubtful that would happen, besides it wouldn't put a strong enough signal into Meridian to be viable.
Any other ideas?
> That's an interesting idea, but I am not sure that's it.
>
> I don't believe that a Community need be incorporated to
> host a station. There need only be community-ness, for lack
> of a better term. Gluckstadt wasn't incorporated when 101.7
> got there -- did it ever incorporate?
Gluckstadt, AFAIK, has never been incorporated.
> Even so, there are some incorporated areas that still might
> suffice, e.g., Richland (used to have an AM). Is Florence
> incorporated? There are several nearly that might also
> work, e.g., Morton, Mendenhall, etc.
Those commmunities are incorporated. But I wonder how the FCC allowed for unincorporated communities to be cities of license. I remember some time ago on the Atlanta board, when Susquehanna was in the process of moving WHMA from Anniston, AL to Atlanta (now WWWQ-Q100), they originally wanted to license the station to Sandy Springs, but the FCC wouldn't allow it because Sandy Springs is not an incorporated community (though they are trying to become one). They ended up settling for College Park.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
>
> I don't believe that a Community need be incorporated to
> host a station. There need only be community-ness, for lack
> of a better term. Gluckstadt wasn't incorporated when 101.7
> got there -- did it ever incorporate?
Gluckstadt, AFAIK, has never been incorporated.
> Even so, there are some incorporated areas that still might
> suffice, e.g., Richland (used to have an AM). Is Florence
> incorporated? There are several nearly that might also
> work, e.g., Morton, Mendenhall, etc.
Those commmunities are incorporated. But I wonder how the FCC allowed for unincorporated communities to be cities of license. I remember some time ago on the Atlanta board, when Susquehanna was in the process of moving WHMA from Anniston, AL to Atlanta (now WWWQ-Q100), they originally wanted to license the station to Sandy Springs, but the FCC wouldn't allow it because Sandy Springs is not an incorporated community (though they are trying to become one). They ended up settling for College Park.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
> But I wonder how the
> FCC allowed for unincorporated communities to be cities of
> license. I remember some time ago on the Atlanta board, when
> Susquehanna was in the process of moving WHMA from Anniston,
> AL to Atlanta (now WWWQ-Q100), they originally wanted to
> license the station to Sandy Springs, but the FCC wouldn't
> allow it because Sandy Springs is not an incorporated
> community (though they are trying to become one). They ended
> up settling for College Park.
There are plenty of radio stations licensed to unincorporated cities. Being incorporated is just one of many factors the FCC considers. What really matters is whether the community stands on its own or is dependent on a nearby larger community. Sandy Springs had no municipal services - it relied solely on Atlanta and Fulton County for everything - police, fire, road maintenance, etc. However, an unincorporated city that did have it's own town hall and other community elements would qualify.
And like all government agencies, the FCC is inconsistent. They turned down a commercial FM allotment in Jackpot, Nevada (unincorporated), even though Jackpot is clearly a distinct community and even had a newspaper and a non-comm FM. Yet they allowed an AM in Alabama to license itself to Pepperell, which is nothing but a section of Opelika where the mill used to be.
LF
> FCC allowed for unincorporated communities to be cities of
> license. I remember some time ago on the Atlanta board, when
> Susquehanna was in the process of moving WHMA from Anniston,
> AL to Atlanta (now WWWQ-Q100), they originally wanted to
> license the station to Sandy Springs, but the FCC wouldn't
> allow it because Sandy Springs is not an incorporated
> community (though they are trying to become one). They ended
> up settling for College Park.
There are plenty of radio stations licensed to unincorporated cities. Being incorporated is just one of many factors the FCC considers. What really matters is whether the community stands on its own or is dependent on a nearby larger community. Sandy Springs had no municipal services - it relied solely on Atlanta and Fulton County for everything - police, fire, road maintenance, etc. However, an unincorporated city that did have it's own town hall and other community elements would qualify.
And like all government agencies, the FCC is inconsistent. They turned down a commercial FM allotment in Jackpot, Nevada (unincorporated), even though Jackpot is clearly a distinct community and even had a newspaper and a non-comm FM. Yet they allowed an AM in Alabama to license itself to Pepperell, which is nothing but a section of Opelika where the mill used to be.
LF
> I'm wondering if a move to the East would be possible. You
> could city-grade Madison and still put a 50-60 dbu signal
> into Meridian.
According to SEARCHFM, they can only move north and west (towards Vicksburg). Downgrading to a C1 would allow them to move a little south too, but why? East is out. There's a pending proposal to allocate 242A (96.3) to Livingston, Alabama.
LF
> could city-grade Madison and still put a 50-60 dbu signal
> into Meridian.
According to SEARCHFM, they can only move north and west (towards Vicksburg). Downgrading to a C1 would allow them to move a little south too, but why? East is out. There's a pending proposal to allocate 242A (96.3) to Livingston, Alabama.
LF
> > I'm wondering if a move to the East would be possible.
> You
> > could city-grade Madison and still put a 50-60 dbu signal
> > into Meridian.
>
> According to SEARCHFM, they can only move north and west
> (towards Vicksburg). Downgrading to a C1 would allow them
> to move a little south too, but why? East is out. There's
> a pending proposal to allocate 242A (96.3) to Livingston,
> Alabama.
Right. It is all very perplexing.
Besides, would 96.3 sacrifice its Jackson signal in order to put a non-competitive signal over MERIDIAN?! A 50 dbu is darn-near useless. That would be ludicrous.
There has to be a reason, but I can't figure it out. And, if Larry can't figure it out...
DE
> You
> > could city-grade Madison and still put a 50-60 dbu signal
> > into Meridian.
>
> According to SEARCHFM, they can only move north and west
> (towards Vicksburg). Downgrading to a C1 would allow them
> to move a little south too, but why? East is out. There's
> a pending proposal to allocate 242A (96.3) to Livingston,
> Alabama.
Right. It is all very perplexing.
Besides, would 96.3 sacrifice its Jackson signal in order to put a non-competitive signal over MERIDIAN?! A 50 dbu is darn-near useless. That would be ludicrous.
There has to be a reason, but I can't figure it out. And, if Larry can't figure it out...
DE
> There has to be a reason, but I can't figure it out. And,
> if Larry can't figure it out...
I dunno. Eddie has always marched to the beat of a different drummer, so who knows. He has plenty of signals in Meridian already, so a move east would be dumb. And where do you put up a tall tower east of Jackson anyway? (Airport problems).
Maybe he just wanted the coolness of being licensed to the upscale suburb of Madison, rather than to the urban cesspool that Jackson has become.
LF
> if Larry can't figure it out...
I dunno. Eddie has always marched to the beat of a different drummer, so who knows. He has plenty of signals in Meridian already, so a move east would be dumb. And where do you put up a tall tower east of Jackson anyway? (Airport problems).
Maybe he just wanted the coolness of being licensed to the upscale suburb of Madison, rather than to the urban cesspool that Jackson has become.
LF
C
CentralFLEagle
Guest
> I don't believe that a Community need be incorporated to
> host a station. There need only be community-ness, for lack
> of a better term.
That is true. The last radio station I worked for, WHNR-AM, is licensed to this day to Cypress Gardens, Florida, an unincorporated community of Polk County just outside of Winter Haven. Of course, it was best known for the theme park (now Cypress Gardens Adventure Park), and it had a post office, but not much more but lots of citrus groves. That's obviously changed in recent years, but while Winter Haven has annexed much of the area, most of the community is still unincorporated.<P ID="signature">______________
Robert Charles Pickering
Lakeland, Florida</P>
> host a station. There need only be community-ness, for lack
> of a better term.
That is true. The last radio station I worked for, WHNR-AM, is licensed to this day to Cypress Gardens, Florida, an unincorporated community of Polk County just outside of Winter Haven. Of course, it was best known for the theme park (now Cypress Gardens Adventure Park), and it had a post office, but not much more but lots of citrus groves. That's obviously changed in recent years, but while Winter Haven has annexed much of the area, most of the community is still unincorporated.<P ID="signature">______________
Robert Charles Pickering
Lakeland, Florida</P>
C
CentralFLEagle
Guest
Here's My Guess
For what it's worth...
It could be an attempt to position themselves with advertisers to serve one of the faster growing areas of the Jackson Metro, not to mention a more sought-after audience that advertisers would be willing to pay to reach.
Here in the Lakeland/Winter Haven (FL) market, WPCV-FM ("97 Country") gets a city grade signal into Tampa, and owner Hall Communications could realistically challenge the country powerhouses in the larger market. But they choose not to because Polk County with it's nearly half million residents is traditionally underserved by the larger market stations in Tampa/St. Petersburg and Orlando.
Maybe New South is deciding not to activally go after the Jackson Metro but choosing to reach the faster-growing affluent surburban areas.
Mo' power to 'em!<P ID="signature">______________
Robert Charles Pickering
Lakeland, Florida</P>
For what it's worth...
It could be an attempt to position themselves with advertisers to serve one of the faster growing areas of the Jackson Metro, not to mention a more sought-after audience that advertisers would be willing to pay to reach.
Here in the Lakeland/Winter Haven (FL) market, WPCV-FM ("97 Country") gets a city grade signal into Tampa, and owner Hall Communications could realistically challenge the country powerhouses in the larger market. But they choose not to because Polk County with it's nearly half million residents is traditionally underserved by the larger market stations in Tampa/St. Petersburg and Orlando.
Maybe New South is deciding not to activally go after the Jackson Metro but choosing to reach the faster-growing affluent surburban areas.
Mo' power to 'em!<P ID="signature">______________
Robert Charles Pickering
Lakeland, Florida</P>
D
Diamondone
Guest
Re: Here's My Guess
> For what it's worth...
>
> It could be an attempt to position themselves with
> advertisers to serve one of the faster growing areas of the
> Jackson Metro, not to mention a more sought-after audience
> that advertisers would be willing to pay to reach.
>
> Here in the Lakeland/Winter Haven (FL) market, WPCV-FM ("97
> Country") gets a city grade signal into Tampa, and owner
> Hall Communications could realistically challenge the
> country powerhouses in the larger market. But they choose
> not to because Polk County with it's nearly half million
> residents is traditionally underserved by the larger market
> stations in Tampa/St. Petersburg and Orlando.
>
> Maybe New South is deciding not to activally go after the
> Jackson Metro but choosing to reach the faster-growing
> affluent surburban areas.
>
> Mo' power to 'em!
OR maybe the hairdye finally got to the old geezer's brain once and for all.
TDO
>
> For what it's worth...
>
> It could be an attempt to position themselves with
> advertisers to serve one of the faster growing areas of the
> Jackson Metro, not to mention a more sought-after audience
> that advertisers would be willing to pay to reach.
>
> Here in the Lakeland/Winter Haven (FL) market, WPCV-FM ("97
> Country") gets a city grade signal into Tampa, and owner
> Hall Communications could realistically challenge the
> country powerhouses in the larger market. But they choose
> not to because Polk County with it's nearly half million
> residents is traditionally underserved by the larger market
> stations in Tampa/St. Petersburg and Orlando.
>
> Maybe New South is deciding not to activally go after the
> Jackson Metro but choosing to reach the faster-growing
> affluent surburban areas.
>
> Mo' power to 'em!
OR maybe the hairdye finally got to the old geezer's brain once and for all.
TDO
>
C
CentralFLEagle
Guest
Re: Here's My Guess
> OR maybe the hairdye finally got to the old geezer's brain
> once and for all.
>
> TDO
That's always a possibility, too. <P ID="signature">______________
Robert Charles Pickering
Lakeland, Florida</P>
> OR maybe the hairdye finally got to the old geezer's brain
> once and for all.
>
> TDO
That's always a possibility, too. <P ID="signature">______________
Robert Charles Pickering
Lakeland, Florida</P>
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