FloydB said:
Oh, come on, guys. We all know that the only reason anybody ever cares about Athens is because of UGA, and nothing else. It they really cared that much, then they'd also be paying attention to Locust Grove, Dallas, Blue Ridge and other outlying cities. They don't care about sending a signal out that far because they know that their target audience out in those areas can afford cable. If they can't afford cable, then they can't afford to come to Atlanta and spend money with the stations' advertisers.
The Athens market has almost 200,000 people. That would put it ahead of the Albany DMA, which has three local network affiliates, and just behind the Columbus DMA, which has five network affiliates. Thus, Athens should have its own complement of stations.
Sure, you could say the same about other parts of the Atlanta market. But the Atlanta stations don't put a good signal in Athens, and Athens used to be in the Greenville-Spartanburg market. Athens is its own MSA, meaning that people in the surrounding area commute to Athens and shop in Athens, not Atlanta.
My suggestion is that the Atlanta stations ought to build a low power digital translator facility and insert local advertising. Athens is close enough to Atlanta that there is no need for full power stations, but a market with 200k people can support local advertising, as can be seen in Columbus and Albany, for example.