I was happy to hear they FINALLY updated their jingles (which had previously been in use since the mid 90s) when I was last in town a month ago. Lite 106.9 sounded better than ever. I was always amused that their top of the hour jingle was sung as "LOO-AH-VUHL", even when I worked down the hall at their flanker Mix 103.9 back in the 90's. When we bought jingles for the former "Mix", even WE had our top of the hour sung as "LOO-AH-VUHL". My OM put a cue card in my studio my first two weeks on the air there that read "LOO-AH-VUHL" so I wouldn't say "LOOEY-VILLE" on the air. Funny.
Louisville (no matter how you pronounce it) is a wonderful city, and Lite 106.9 is one of the great AC stations. ;D