WVKO-FM MIA?

[Nu_Roo_2]

I notice WVKO-FM is shown as * in the Summer 12+ Arbitrons. Did they actually drop from a 1 share to zip?? Or does anyone know of any other reason for this?

 

[Al Timiter]

Yes, that * indicates that they're ratings were so low that they imploded, leaving behind a infinitessimile(sp?) amount of energy that is unable to be calculated.

 

[xianbroadcaster]

Where is WVKO FM?

 

[SeanMGilbow]

There was a changing of the guard as far as the people operating the station in late August. This was just before the major overtime occurred for me at the BMV, so I can't provide any further details myself.

The station is located at 103.1 FM.

 

[JohnboyCrenshaw]

If a station does not have a 0.05 in 12+ Mon-Sun 6a-Mid AQH Rating (which rounds up to a 0.1) they are excluded from Arbitrends data. There is still a number in Maximiser, which is a little under half of their previous share. Cume and TSL are both off.

JbC

 

[bwilliam614]

103.1 had a good format when they went rhythmic. The problem was they were aiming for young people and still playing columbus clippers games. so at night when a younger demographic would be listening to the radio 103.1 would be playing triple a baseball games. I think had they dumped the clippers onto 1580 when they were a hip hop outlet they might have stayed with the format. The regional mexican format is a good idea, but if i were a hispanic person i wouldn't listen because the station comes in horribly on the westside which is where most of your hispanic listeners would be and the sound quality is horrible. According to my radio 103.1 is in stereo but it doesn't sound like it. I mean in all honesty there would be times i would turn it on that station and they would only be playing out of the left side of the speakers only and the other columbus stations would sound normal.

 

[Nu_Roo_2]

If a station does not have a 0.05 in 12+ Mon-Sun 6a-Mid AQH Rating (which rounds up to a 0.1) they are excluded from Arbitrends data. There is still a number in Maximiser, which is a little under half of their previous share. Cume and TSL are both off.

JbC

Thanks, that helps explain it. But since their 12+ AQH was at 1.0 in both Spring and the first two Summer trends, wouldn't "a little under half of the previous share" put them at a 0.4 or 0.5, instead of under 0.05?

 

[JohnboyCrenshaw]

I'm probably not communicating clearly on this one, as I am not sure exactly which 12+ figures I can toss around.

Their AQH Rating was less than 0.1, hence they are not listed in the published Arbitrends 12+ AQH Share beauty contest. (Since Rating is a percentage of the population, if you don't have enough, you don't get in.)

They do have an AQH Share, which is a little less than half of their Spring AQH Share of 1.0. It is just not published.

Does that help?

JbC

 

[Nu_Roo_2]

Oops, sorry -- didn't read your original explanation as carefully as I should have. (I'll blame it on frustration with the Buckeyes.) I assumed "share," even though you clearly stated RATING.

Based on what I've seen with other stations I'm surprised that the share they got would correlate to a rating under .05. But I guess it must have. Thanks for explaining.

 

[gabigley1]

WVKO-FM's tower site was struck by lighting last March. Because of this lighting strike at their tower
site, WVKO-FM was off the air for several days. When WVKO-FM returned to the air, the station
was on low power for about four or five months. WVKO-FMs tower site is about twenty-five miles
NE of downtown Columbus. Here is their coverage map:

http://www.radio-locator.com/cgi-bin/pat?call=WVKO&service=FM&status=L&hours=U

My theory is that a lot of the sampling for the Summer Arbitrons came from the west site
of Columbus where a sizeable portion of Hispanic resident reside. Because WVKO-FM was on low
power during at least some of the Summer ratings, their normal listeners on the West side of Columbus would not be able to receive them and then would not report that they were listening to WVKO-FM on the diaries they received.

WVKO-FM traditional has about a 1.0 12+ rating and has NEVER scratched during the last few years, Also, WCOL-FM's rating went way up and that also makes me think that a larger then normal sampling came from the west side where a lot of WCOL's listeners reside.
Not sure about WCOL-FM so I may stand to be corrected.

There was a changing of the guard as far as the people operating the station in late August. This was just before the major overtime occurred for me at the BMV, so I can't provide any further details myself.
The station is located at 103.1 FM.

Thanks for the update. Now I know why one of my shows on WVKO-FM disappeared a few weeks ago.