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WVLG successful with 55-plus in Villages

Steve Green NEPA said:
But WVLG has no worries. They may be the only music station in Florida -- in the country -- bouncing along quite in stride, serving a clubhouse demo of some 100,000 people no other music station wants.
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And that's the bottom line. If what they do gets them enough of an audience to sell enough advertising to local businesses wanting to reach that audience, then I say good for them.

But there's a certain amount of luck in this story, as in being able to match a less desirable signal with a specific community in the market which is clustered geographically and therefore easier to target. I have no doubt this station, if they only change gradually to match the needs of their listeners, will be one of the "last stations standing" down the road.
 
I confirmed from looking at the comments made by Villages residents on that web site that the music was actually worse several years ago. Every time I look at "last songs played" these days it seems to be more like a conventional oldies station rather than one of these stations that "plays everything".
 
vchimpanzee said:
I confirmed from looking at the comments made by Villages residents on that web site that the music was actually worse several years ago. Every time I look at "last songs played" these days it seems to be more like a conventional oldies station rather than one of these stations that "plays everything".
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Which is a good programming philosophy if they are indeed going to survive.

The "plays everything" stations will either adapt or disappear. To sell advertising you have to keep the audience tuned in, and every non-consensus non-favorite is an invitation for listeners to change the station.

Sounds like they've got people with intelligence working there.
 
When my first Grandson was born, I loaded my parents up in the car and went to Brevard County to visit. On our way home, we stopped overnight to see their friends in The Villages. It was bizarre. We spent an afternoon checking out various custom golf carts the neighbors had and then that night we went out to dinner in one of their town squares. About midway through one of the worst "Italian Style" meals I have ever eaten, the stage lit up, Moroccan music started blasting and four young ladies all between 60 and 80 years old came out and started belly dancing. I was 41 at the time and am now 56 and there isn't a chance I would ever move to that place. When my wife gets at me about the yard or something, I like to tell her that I will buy a house in The Villages and move her there. She knows it's an idle threat.
 
Mitch Brewer said:
When my first Grandson was born, I loaded my parents up in the car and went to Brevard County to visit. On our way home, we stopped overnight to see their friends in The Villages. It was bizarre. We spent an afternoon checking out various custom golf carts the neighbors had and then that night we went out to dinner in one of their town squares. About midway through one of the worst "Italian Style" meals I have ever eaten, the stage lit up, Moroccan music started blasting and four young ladies all between 60 and 80 years old came out and started belly dancing. I was 41 at the time and am now 56 and there isn't a chance I would ever move to that place. When my wife gets at me about the yard or something, I like to tell her that I will buy a house in The Villages and move her there. She knows it's an idle threat.
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Was it Moroccan standards? 😄
 


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