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WVOC's downward spiral

G

genius

Just two years ago WVOC still had Cohen on the air for PM drive, a nice spots talk show, and still had its own local news department. Now today with Johnathan and Kelly cutting back to just one show we're left with all an almost all syndicated line-up and a shared news department with Charleston's CC stations. Truly pathetic, and you could clearly tell Gary David didn't sound too pleased making that announcement last week on the air of Rush&Nash's show ending.
 
Agreed. But you could say the same for a lot of Columbia stations. It seems like the whole market has been 'downgraded' to a market not worthy of corporate money.
WOMG flipping to NASH, Fox and ARQ merging, and I hadn't heard about the Rush and Nash show. Sad
 
Well, let's look at the bright side of things. Jonathan and Kelly are still in radio, working mornings at WCOS. With Clear Channel's recent edict from the main office stating that they are cutting personnel to the bone (again), they could have easily been dismissed altogether, paving the way for more "top notch" syndication on WCOS like Bobby Bones....

Eh, I better not give those guys any brilliant ideas.
 
Not to mention their back on 560 AM again only. Truly bad what has happened. On the flip side, Kevin Cohen did launch an afternoon show in addition to his morning show over on WQXL as well as a new sports talk show in response to lack of local afternoon radio in Columbia. Question is though is anyone listening to Cohen's station? I hadn't seen the Nielsen numbers to compare yet.
 
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Keven and Alex Snipe don't subscribe to Nielsen. Neither does "Hometown/Local Voice/Davis" Media. So those of us that don't get the commercial numbers have to interpolate and extrapolate from the published 12+.

I can't imagine the audience for conservative talk is growing, particularly when Keven is carrying all the third tier talkers. I also imagine Keven has got to be exhausted working a split shift.

As for WVOC, I imagine once iHeart has one of the translators up that WVOC will reappear on the FM dial on one of those.
 
DudeFan said:
I can't imagine the audience for conservative talk is growing,
Click to expand...

Bingo. Want to know why WVOC is mostly syndicated? The audience for what they do is older and shrinking. Not the kind of thing anyone would invest in. Even if someone won the lottery, an AM talk station with lots of local talent is the last place they'd put their money. They can put the programming on an FM translator, but it's not really going to improve the income of the station. That means no money for additional salaries.
 
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