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WW1, O'Reilly, FOX extend distrib agreement

A

actioncentral

Guest
WW1, Bill O'Reilly and FOX have extended the syndication deal for the "Radio Factor." You would think FOX would rather have it on FOX News Radio, unless it's
O'Reilly's call and he prefers WW1.
action central
http://www.westwoodone.com/Press%20Releases/2005/10/10_04_05(bill-oreilly).asp
 
Same paragraph from every O'Reilly/WW1 press release.

<< The Radio Factor with Bill O’Reilly launched on May 8, 2002 on a record 205 radio stations nationwide, making it the biggest launch in the history of talk radio. >>

Many affiliates, like WERE/Cleveland, being brokered.

<< The Radio Factor with Bill O’Reilly has now grown to over 400 stations, in 100 of the top 100 markets >>

Just off the top of my head, I can say that he's NOT on in Cleveland, Columbus, or Cincinnati. (He claims to be on WCER in "Canton/Cleveland", but Canton is part of the Akron-Canton metro, and actually has it's own market, aptly named Canton, #94 IIRC. That's like calling Palm Springs part of Los Angeles). Also, stations having pushed WW1's original limit that the show must be OVER by midnight, allowing stations to run him 11-1 to keep him on.

Not to mention the stations that he doesn't belong on but is on only so the network can make these wild claims. Bill O'Reilly doesn't belong on WCKG-FM in Chicago, amidst Howard Stern and hot talk. Same in Detroit. But Infinity sees him as a hot property because of his TV fame and throws him on late at night on their stations where nobody else wants him (or, like in Chicago, has dumped him). Good thing they don't do that with Lars Larson, at least.

<< Radio Factor affiliates have experienced dramatic ratings increases since its debut. >>

When you have two people listening to begin with, anything's an improvement.
 
> Many affiliates, like WERE/Cleveland, being brokered.

I'm not even sure he's on WERE anymore. He was on in afternoon drive, but the station now carries a locally brokered standards music block in that time slot.

> Just off the top of my head, I can say that he's NOT on in
> Cleveland, Columbus, or Cincinnati. (He claims to be on WCER
> in "Canton/Cleveland", but Canton is part of the
> Akron-Canton metro, and actually has it's own market, aptly
> named Canton, #94 IIRC. That's like calling Palm Springs
> part of Los Angeles). Also, stations having pushed WW1's
> original limit that the show must be OVER by midnight,
> allowing stations to run him 11-1 to keep him on.

And in that above mentioned case of Canton...WCER now runs O'Reilly from 9-11 PM. On its 75 WATT night signal. WCER doesn't reach Cleveland during the day with its 500 watt daytime signal, and at night, it doesn't even reach Akron!

The O'Reilly affiliate list must have been put together by someone in TV, counting TV ADIs. That would also explain them listing WWOW/1360 Conneaut OH, another station far afield from Cleveland, as a Cleveland affiliate. (WWOW is now doing oldies, and no longer carries the show or any talk.)

> Not to mention the stations that he doesn't belong on but is
> on only so the network can make these wild claims. Bill
> O'Reilly doesn't belong on WCKG-FM in Chicago, amidst Howard
> Stern and hot talk. Same in Detroit. But Infinity sees him
> as a hot property because of his TV fame and throws him on
> late at night on their stations where nobody else wants him
> (or, like in Chicago, has dumped him). Good thing they don't
> do that with Lars Larson, at least.

O'Reilly does appear on hot talk WJFK-FM in the Washington, DC market, in late middays. But that's an odd placement to begin with. He's sandwiched between hot talk team "The Junkies" and the station's veteran afternoon drivers, Don & Mike. The station gets away with it because of the long-time placement of G. Gordon Liddy in the same time slot, but O'Reilly is no "G-Man", and doesn't have the historic connection to the station that he did.

("Look, we had political talk in middays before, we can do it again!")

O'Reilly has some high profile placements in large markets, but very few. And he gets clobbered in NYC in afternoons on WOR...so much so that Air America flagship WLIB/1190, with a signal handicap and ratings off from their debut book, still beats him with Al Franken and Randi Rhodes.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
> > Many affiliates, like WERE/Cleveland, being brokered.
>
> I'm not even sure he's on WERE anymore. He was on in
> afternoon drive, but the station now carries a locally
> brokered standards music block in that time slot.

He isn't. Bill's now live on rim-shotter WELW/1330 in Willogbhy - featuring a small .5KW daytime signal that has big trouble aiming at the meat of the market.

Today, WERE has standards legend Ted Hallaman, brokered by The Original Matress Factory. And has since last November.

> O'Reilly has some high profile placements in large markets,
> but very few. And he gets clobbered in NYC in afternoons on
> WOR...so much so that Air America flagship WLIB/1190, with a
> signal handicap and ratings off from their debut book, still
> beats him with Al Franken and Randi Rhodes.

Bill just lost Denver, too. The CC-owned talker he was on is bouncing Bill for Glenn Beck.

- nate81 <P ID="signature">______________
Nathan Obral
University Partnership Representative: LCCC Student Senate, Elyria, Ohio

Soon-to-be-webmaster - http://www.lcccradio.com</P>
 
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