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WWBB-HD2 flips formats

N

necrat123

Guest
WWBB-HD2 flipped from "Joke Joke" to Classic Rock today.
 
So they changed it, and still got it wrong. The only format that might draw in one or two people would be older oldies, the stuff that the station used to be known for. Classic rock is certainly available elsewhere.
 
Could this mean B101 is going to even out the playlist to not include so many classic (rock) hits?  That's why I listen to 103.3 WODS...well not so much now with the Christmas music, but more often than any other FM station, during its regular format.  103.3 WODS plays an even mix of 60's, 70's, and some 80's rock hits, soul, and disco.  B101 favors rock hits, but also plays the occasional soul or disco song.  The music mix on 103.3 WODS is great, and I am sure B101 knows WODS can be heard in much of Rhode Island.  I have heard it clear down to Exeter, North Kingstown, Jamestown, and Newport.  I am sure 103.3 has a good amount of listeners in RI.  But now with the Christmas music change, some WODS fans will be looking for an alternative station.  This could be B101's chance to gain some of those listeners and keep them after the holiday. 
 
Good evening from San Jose, the NERDY Streaming Media West convention

Folks,

You're counting-the-peanuts-while-the-elephants-stampede.
Nobody is listening to HD-2.

Xbox LIVE GM Marc Whitten began his keynote address here this morning with a picture of a 1930s family gathered around the radio in the living room, and audio of Orson Welles' “War of the Worlds” broadcast, which he called “a watershed moment for social media.”

Fast-forward to present day, and his company's gaming console streams instant-on 1080p HD with 5.1 Surround Sound.

And his system isn't just delivering content. It is shifting the media model from broadcasting's one-to-many to social media's many-to-many.

Xbox LIVE makes Facebook a-more-easily-shared experience. Instead of inviting someone to squint-over-your-shoulder at a Friend's photos, the photos fill your living room. “Games like Halo stay fresher longer because of the interaction players have with each other,” he explained. In the UK, where Xbox LIVE streams Sky TV, the on-screen programming guide shows you which shows your Friends are watching, and allows you to watch the shows together – sharing comments, etc. -- wherever you and your Friends are. It's what Whitten called “a heat map” of what-people-you-like are-interested-in.

Meanwhile, radio gets excited about which FM goes All-Christmas first in its market.

During Q+A, I asked him “What's the hardest part of your job?” After a thoughtful pause, he spoke about the mindshift from “audience” to “community” so necessary to keep-up with how-incredibly-responsive people-we-used-to-think-of-as-audience are when-we-treat-them-like-community.

HC
www.HollandCooke.com
 
Holland, I would love to spend my 'community' time looking at photos with my family on X-Box, but the reality is most of us spend more time in the car going to and fro. Radio may be a dinosaur but it's the easiest form of media we have. It comes with us in the car and we press a button.
 
radiojay1 said:
Could this mean B101 is going to even out the playlist to not include so many classic (rock) hits? That's why I listen to 103.3 WODS...well not so much now with the Christmas music, but more often than any other FM station, during its regular format...
B101 favors rock hits, but also plays the occasional soul or disco song... This could be B101's chance to gain some of those listeners and keep them after the holiday.

I think you've answered your own question. The timing of this move makes me think B101 goes all-Christmas perhaps as soon as tomorrow.
 
Swap cars?

BoredModerator said:
Holland, I would love to spend my 'community' time looking at photos with my family on X-Box, but the reality is most of us spend more time in the car going to and fro. Radio may be a dinosaur but it's the easiest form of media we have. It comes with us in the car and we press a button.

You have HD Radio in-car?

I'm curious: Factory-installed, or aftermarket?
 
BoredModerator said:
Holland, I would love to spend my 'community' time looking at photos with my family on X-Box, but the reality is most of us spend more time in the car going to and fro. Radio may be a dinosaur but it's the easiest form of media we have. It comes with us in the car and we press a button.

The reality is actually that WiFi will soon be prolific in cars. This will put streaming audio platforms on the same plane as terrestrial radio. Noting the lack of content that the Providence radio market offers these days, one can only conclude that this dinosaur's extinction will be greatly accelerated.
 
I should have known better than to post on the "anti-hd" board this topic, but the original topic was about the HD2 flipping format, not about the viability of HD radio or not.

With regards to those comments about no one listening to the HD2, ask the engineering staff at CC about what happens when WSNE's HD2 jazz format disappears for whatever reason. Those listener calls they get (and yes, more than two of them) must be those people who don't have HD radio.

IN regards to Jeff's comment about wifi radio, there is a big problem with wifi radio that I see, and that is the semi urban and rural coverage. If cell phone coverage is any indication of how well wifi radio coverage will be, you can chalk wifi radio up with satellite radio as being a non-threat. Radio isn't going away anytime soon.

Will HD survive? who knows?, no one on this board certantly does. But I would put my money on at least Analog radio sticking around for a while, even here in Providence.

That's my opinion and I am sticking to it.
 
Naturally there will be calls. There always are calls when there's a change even in analog. Take a morning show that isn't doing well off the air and there are calls. Back to analog, yes it will stick around but after morning drive it will exist only for those unwilling or incapable of finding entertainment elsewhere. If radio got back to hiring the kind of local people who have talent and can connect with an audience then that audience will fell more than ambivalence towards the stations they listen to but don't really care much about one way or the other.
 
Necrat said:
I should have known better than to post on the "anti-hd" board this topic, but the original topic was about the HD2 flipping format, not about the viability of HD radio or not.

With regards to those comments about no one listening to the HD2, ask the engineering staff at CC about what happens when WSNE's HD2 jazz format disappears for whatever reason. Those listener calls they get (and yes, more than two of them) must be those people who don't have HD radio.

IN regards to Jeff's comment about wifi radio, there is a big problem with wifi radio that I see, and that is the semi urban and rural coverage. If cell phone coverage is any indication of how well wifi radio coverage will be, you can chalk wifi radio up with satellite radio as being a non-threat. Radio isn't going away anytime soon.

Will HD survive? who knows?, no one on this board certantly does. But I would put my money on at least Analog radio sticking around for a while, even here in Providence.

That's my opinion and I am sticking to it.

I'm not sure what Jeff meant by wifi radio, but Internet radio becomes a much larger threat as 3G wireless coverage increases. Have you seen those Verizon ads attacking AT&T? That Verizon red coverage map, that's all 3G service - which means thats the coverage map for any Internet radio station if the listener is on a Verizon mobile device that can listen to streaming stations. There are already Shoutcast client applications available for the iPhone/iPod Touch, Blackberry, and Android platforms. People are already listening to Pandora in their car rather than radio stations. They will be in competition with local analog and hd radio quicker than you think. Internet radio on mobile devices will be cutting out the legs from satellite radio too.
 
Necrat said:
With regards to those comments about no one listening to the HD2, ask the engineering staff at CC about what happens when WSNE's HD2 jazz format disappears for whatever reason. Those listener calls they get (and yes, more than two of them) must be those people who don't have HD radio.

Ok, 3 calls. All radio geeks like us. The public doesn't want HD, yet the industry keeps ramming it down peoples' throats. It's an embarrassment. Radio needs to understand that listeners are found where there reside (i.e. - analog, internet, wifi, smartphones, etc.), not where we want them to be - in HD radio land. It's absurd to think we can take them there just by virtue of the fact that it exists. Listeners want CONTENT. A reason to listen. How can you direct them to a new platform first and foremost if there is no good content there. Forget the fact that the technology is terrible and the least bit interactive.

IN regards to Jeff's comment about wifi radio, there is a big problem with wifi radio that I see, and that is the semi urban and rural coverage. If cell phone coverage is any indication of how well wifi radio coverage will be, you can chalk wifi radio up with satellite radio as being a non-threat. Radio isn't going away anytime soon.

The logistics will work themselves out over time. You know why? Because the public will DEVOUR internet access in the car. They are already devouring mobile internet on handheld devices. The demand is and will be there going forward. This is no different.

Will HD survive? who knows?, no one on this board certantly does.

It's already dead.
 
riradio02842 said:
I'm not sure what Jeff meant by wifi radio...

I'm not exactly sure what the technology is called, but what I'm referring to is having internet capabilities in your car... in particular audio streaming (internet radio, podcasts, etc.) which I bring up for the purposes of this discussion. I've heard it referred to as mobile wifi, which is really the same thing as a blackberry or iPhone I would imagine... only it'll be in the dashboard if your car.
 
jlehmann said:
So they changed it, and still got it wrong. The only format that might draw in one or two people would be older oldies, the stuff that the station used to be known for. Classic rock is certainly available elsewhere.

That's right, Jeff. It would have been a no-brainer to switch the HD-2 of WWBB to a "Real Oldies" format in the first place. The HD-2 for most, of not all, stations is a loss leader. When it comes to HD Radio there's no money there, just a little bit of "goodwill gesture" for the few people that happen to have an HD radio (which I do have). I have to admit that I love K-EARTH 101 (KRTH-FM 101.1/Los Angeles) HD-2 "K-Earth Classics". THAT is what either WWBB or WODS should be doing with their HD-2's and none of this half hearted comedy loop or some lame love song dribble. If you want to sell HD-2 radios, put something that people might enjoy and would go out of their way to buy a radio. Otherwise, HD Radio will go by the way of CBS Color.
 
jeffryan said:
riradio02842 said:
I'm not sure what Jeff meant by wifi radio...

I'm not exactly sure what the technology is called, but what I'm referring to is having internet capabilities in your car... in particular audio streaming (internet radio, podcasts, etc.) which I bring up for the purposes of this discussion. I've heard it referred to as mobile wifi, which is really the same thing as a blackberry or iPhone I would imagine... only it'll be in the dashboard if your car.

Oh OK - Yes, what happens is you have two devices in the car - a 3G receiver which receives Internet access from a mobile provider, such as Verizon, Sprint, or AT&T, and then there is a dumbed down WiFi Router/Access Point, for other devices in the car to share the Internet being received to the vehicle. I know they're becoming more common in SUV's and MiniVans, but that type of technology is probably in less than 1% of vehicles being sold in the US today. Plus there is an additional fee of $40-$60 per month for the vehicle to have access to the mobile provider's network.

However, what is becoming more popular is just plugging in your mobile device into the AUX port of your car stereo, and running an app that allows you to tap into Internet radio. I see that becoming much more mainstream over the next year or two since many folks are already doing this to listen to their iPod's and Zunes in the car, so it's not an inconvenience to connect a device into the car stereo.

As for HD radio - isn't Ibiquity charging royalties for both the transmitting end by the broadcaster, and on the receiving end for the radio receiver's manufacturers? If that's the business plan, they'll never get the market penetration they want. What they need to do is get HD radio into every FM receiving leaving the factory today. Once they do that, the market will grow exponentially, and listenership will grow. They're trying to have their cake and eat it to, and that might just do them in.
 
You combat your audience potential to find other listening options by improving. By looking at more than just the music. Since more and more Providence stations are throwing in the towel when it comes to connecting with an audience with anything but the music then I'd have to say whomever is calling the shots around town is totally unprepared for what the audience is prepared to embrace. Keep it up.
 
Tee Man 82 said:
You combat your audience potential to find other listening options by improving. By looking at more than just the music. Since more and more Providence stations are throwing in the towel when it comes to connecting with an audience with anything but the music then I'd have to say whomever is calling the shots around town is totally unprepared for what the audience is prepared to embrace. Keep it up.


You are right. Stations would be surprised at just how unloyal their listeners are. As soon as a better option comes along, those so called "LOYAL" listeners will be gone in two seconds. Stations that don't give the listeners what they want will just die. This isn't 1979 anymore. The four television channels I grew up with as a kid has now turned into 30 channels by using the same antenna. 200 channels if I want to pay for cable. The internet has added about 10,000 more radio stations to my dial. Trust me.... there is no reason for people to stick to one station anymore if that station isn't getting the job done to your satisfaction.

I find that so many stations fall into the mediocre category. Milk toast, Safe programming, So boring. It's why I prefer satellite radio. At least on satellite things are a little edgy, things sound a little different. they do get a little creative. A LITTLE creativity is better than no creativity at all..... which is where todays Terrestrial radio stations are at. EVERYBODY sounds the same on Terrestrial. From one city to the next you pretty much have generic morning shows across the board. Tom and Joan, Gio and Kim, Rick and Ashley. The names aren't even important. It's just two more voices doing the exact same radio show as the other two voices in another city. Then the rest of the day you have the same music too. The same 30 songs played over and over and over and over and over.

I wish there was someone I could listen to on regular radio and say WOW, THIS IS FUNNY! But the last time I discovered someone who made me say that was in 1984 when I accidently tuned my radio to WNBC one day after I had tuned out WPRO. I've since learned that only one Howard Stern comes along in a lifetime.
 
jeffryan said:
BoredModerator said:
Holland, I would love to spend my 'community' time looking at photos with my family on X-Box, but the reality is most of us spend more time in the car going to and fro. Radio may be a dinosaur but it's the easiest form of media we have. It comes with us in the car and we press a button.

The reality is actually that WiFi will soon be prolific in cars. This will put streaming audio platforms on the same plane as terrestrial radio.

While I agree that Wi-Fi radio is coming....it not coming "soon".

It will be a long time before they can cast a reliable enough wi-fi signal for people to use in their cars while driving around.
 
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