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WWDJ 'THE APPLE" NEEDS TO GO LOCAL

K

kirk00100

I realize that it isn't usually Salem's way of doing things, but they really need to go local in PM drive to make this work.

Does anyone know of how many local afternoon programs Salem has at any of their stations around the country?

If they are serious about winning some market share and generating some serious and respectable revenue, then they need to go head-to-head with the other talkers in NYC with something tangible in the afternoons. Otherwise this talk about being a 'player' is nothing but fluff.
 
Based on Salem in Tampa, Richmond, and Pittsburgh---------they don't play to win anything but just waste signals. If they really wanted to be a player------stay Frank and fill the void left by WNEW/WQEW AM. That would truly be shocking.
 
MsMusicRadio said:
Based on Salem in Tampa, Richmond, and Pittsburgh---------they don't play to win anything but just waste signals. If they really wanted to be a player------stay Frank and fill the void left by WNEW/WQEW AM. That would truly be shocking.
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The only a few instances where Salem programs anything outside of their core. In Honolulu, they have FM stations offering Adult Standards, Oldies and Country along with their usual trio of love... Right-Wing Talk, Brokered Religion and Contemporary Christian. They have Regional Mexican stations in Portland, Oregon and Seattle.
 
Why bother? It costs a fortune to take it local. Plus, Salem gets a boost on it's rate card for national ad buys now that these syndicated talkers (most of which Salem owns) are getting clearance on a 50kW NYC signal. Plus, the local buys will probably earn them more cash than the informercials do.

There is no economic reason to take "The Apple" local. It makes no sense.
 
I actually think that Salem may be smart with 970 AM and go local. On the Raido and Records website, one of the market managers said something like they are ready to compete in the nation's #1 market.
 
Talking about being a real player and competing doesn't mean Michael Medved & Hugh Hewitt in New York City, I'm sorry.

If that is the tact they're planning on taking, then they may as well stick to Sinatra all the time.
 
I am joining the chorus of those who say 970 should go adult standards. Even music on AM would earn more listeners than their brand of talk.
 
WTUX said:
I am joining the chorus of those who say 970 should go adult standards. Even music on AM would earn more listeners than their brand of talk.
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Maybe, maybe not. But the fact is that adult standards listeners are not a desirable demographic. You may not want to accept that, or perhaps your personal dislike for "their brand of talk" is clouding your analysis. Don't kid yourself. Salem is a smart operator. If there was a way to make more money with standards, they'd do it. The conservative talk on 970 is a "no brainer" for Salem. They are already syndicating much of that content, and like I said earlier, they'll do quite well as a whole being able to clear their lineup in market #1 on a 50kW signal.

WVNJ/1160 tried standards, and failed. Jukebox Radio...another failure. There are plenty of other signals too...nobody is doing standards in NY. WQEW is a 50kW repeater for Radio Disney...what does that tell you??? For now, the best you can hope for is a suburban AM pulling Music of Your Life off the bird.

Personally, I'd prefer standards to conservative talk too. But I am realistic. I got satellite radio.
 
The raison d'etre for the Salem conservative talkers doesn't usually include any significant local presence.

Will NYC be different for them? Who knows...they did hire a local morning show for WIND in Chicago, and even went after Don Wade and Roma (WLS) with a reported seven figure offer. But that was an anomaly in the Salem talk world.

KRLA/Los Angeles doesn't count, as that's where most of their syndie talkers are based. Even market veteran Dennis Prager (ex-KABC) is doing a national show there.
 
OhioMediaWatch said:
Will NYC be different for them? Who knows...they did hire a local morning show for WIND in Chicago, and even went after Don Wade and Roma (WLS) with a reported seven figure offer. But that was an anomaly in the Salem talk world.
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Not only is it an anomaly, it's well...ah....um....less than a success. Salem won't likely repeat that one again.


Dr. Dave
 
Thanks for the info about the Adult Standards that couldn't make it into the New York City airwaves. Remember WNEW-AM? That went out in 1992 to go Bloomberg and then in 1998, WQEW dumped standards to go to Radio Disney and then, WMTR dropped standards for oldies back in 2005 and then to Jones satellite "Good Time Oldies" last month. You don't want to see another standards station in the New York area in no time soon.

Has anybody tried the "Music of Your Life"? They updated the site and added a stream for all players like iTunes, Winamp, Real Player and Windows Media Player. If you want to hear some music that everybody grew up listening to WNEW-AM, WQEW, Jukebox Radio and mostly CBS-FM who currently plays some pre-64 music, here is the link. There is a stream available if you want to listen to it.

http://www.musicofyourlife.com/

I remember listening to MOYL when it was usually heard on all four AM stations in the Hudson Valley area like WGHQ, WKIP, WELV and WHUC many years ago and It was good. After several years, all of the stations dropped its MOYL programs to go alternative programming. I missed MOYL.
 
Of course it won't happen, but if Salem really wanted to be creative, it would run Quinn & Rose in the morning instead of Bill Bennett.

(If you have never heard Quinn & Rose, listen to the audio stream from wpgb.com between 6 and 10 am eastern.)
 
neilparks2 said:
Of course it won't happen, but if Salem really wanted to be creative, it would run Quinn & Rose in the morning instead of Bill Bennett.

(If you have never heard Quinn & Rose, listen to the audio stream from wpgb.com between 6 and 10 am eastern.)
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I think Bennett is better.
 
Does Salem clear ANY Premiere/CC product on its talkers?

Of course, many run TRN's Laura Ingraham and Michael Savage. Dr. Laura doesn't really count, as A) she's not a political show and B) Premiere is only handling sales for her own "Take On The Day" production company these days.

ABC-wise, Hannity was on their now-dead Boston talker. And Mark Levin just picked up a clearance on their talker here, after the end of Savage's show on the station.

But as far as I remember, Premiere's Glenn Beck - for example - doesn't count one Salem affiliate, even in markets where the CC talker doesn't run his show.
 
My Lord! Forget Bill Bennett, and NO, NOT Quinn & Rose either.

LOCAL! LOCAL! LOCAL!

An exclusive radio personality bound to "The Apple" ONLY.

THIS is what wins in NYC. NOT some syndicated non personal talk show that could give two licks about what is happening on 5th avenue.

What is wrong with some of you?
 
Reposting what I wrote in the the thread "Salem Takes Manhattan with all its crapola" on News/Talk section of these boards...

NERW is reporting on how WWDJ/WTTT is becoming WNYM the Apple, expading their daytime power to 50kw, and you guessed it, dragging out their tired, failing hosts for the inspid standard lineup.

1. Why didn't they flip WMCA to talk?

2. Will they still air Dr. Laura?

3. Why are the even bothering? And with the standard stuff too? When Salem stations actually diversify their line-up(see WIND and KNUS) they actually get somewhere in the ratings. So why not try something different? Instead of airing a morning snoozefest, get a well-known, entertaining local host. Instead of Mr. Vile at nine, air Glenn Beck instead. Better ratings and probably better ad revenue. Make afternoon drive local. Air Medved at six because I really doubt Hewitt will do anything against Savage at WOR and Levin on WABC.
Click to expand...
 
kirk00100 said:
THIS is what wins in NYC. NOT some syndicated non personal talk show that could give two licks about what is happening on 5th avenue.

What is wrong with some of you?
Click to expand...

Whoa, pardner...it's not what's "wrong with some of us".

Salem has a particular MO, and it very, very rarely includes local hosts. You make the mistake of thinking Salem is looking to kick WABC to the curb, or seriously challenge even WOR.

They're launching this station to give their own network hosts clearances in market #1, and that'll drive up their ad sales prices and presumably get them more network sales money. That's the prime motivator here.

Now, could Salem do in NYC as they've done in Chicago, and launch a local drive-time show? Sure. But their idea of being "competitive" is more likely (as suggested) swiping Laura Ingraham from WABC and putting her on live 9-noon.
 
Has the talk format started yet or are they still stunting?
 
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