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'WWE SmackDown' to air live, have unique roster from 'Raw'

Beginning July 19, WWE SmackDown will air live every Tuesday night on USA Network for the first time in the show's 17-year history, WWE announced Wednesday.

According to WWE.com, SmackDown will also have its own unique roster following a Superstar draft also involving Raw.

SmackDown is the second-longest running weekly episodic show on television behind Raw, and it airs as a taped product on Thursday nights.

While the live nature of SmackDown may be the biggest news to come from WWE's announcement due to the sudden unpredictability it gives the show, the implementation of a brand split is significant as well.

WWE hasn't utilized a brand split since 2011, but now both Raw and SmackDown are in line to feature different rosters, championships and rivalries.

Stephanie McMahon and Shane McMahon are sharing power over Raw from a storyline perspective, but the brand split could potentially lead to one of them taking control of SmackDown instead.

http://bleacherreport.com/articles/...own-will-air-live-have-unique-roster-from-raw
 
this is got to be the best descision for WWE regrading SmackDown. they moved SmackDown from Fridays (which was the day of the week it aired from 2005 to 2015) to Thursdays (where it used to be the day of week for Smackown from it's debut in 1999 to 2005) in 2015, then it moved from SyFy to USA earlier this year.

plus this whole "Unique Roster" has a nickname in the wrestling business. it's called the "brand extension" an it's not the first time WWE did this. back in 2002, a year after WWE bought out WCW and ECW, WWE slpit the roster into two "brands", the first brand was "Raw" and the other was "SmackDown". the brand split was to get two full roster of wrestlers due to WWE having too many talnets due to them hiring some former WCW and ECW talent after both feds went belly up. in 2006, WWE added a 3rd brand with the resurrected "ECW" brand.

WWE did away with ECW in 2010 to start NXT, which started out as a half wrestling, half reality TV competiton show. but Syfy canceled NXT as it picked up SmackDown from MyNetworkTV in fall of 2010, resulting in NXT becoming a internet only show and then retooled in 2012 as WWE rebranded the developmental brand FCW into NXT an NXT has turned into a WWE 3rd brand/super indy fed and rival to TNA Impact Wrestling (the company that might go out of business soon due to the possibility of getting cancelled on a 3rd TV network in a 3 year period.) and ROH.

this whole bring back the 'brand extension' thing is a good idea to help the roster out due to a recent injury bug that's going around the WWE leaving them with a bunch of top names out of action for months.
 
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